Professional Summary

Professional Overview

Lanee Mellegard is a seasoned marketing executive with extensive experience driving revenue growth and brand strategy. As the Vice President of Marketing & Revenue at Volusion, she is responsible for leading the company's integrated marketing efforts, optimizing customer acquisition, and expanding its market share within the e-commerce software industry.

Experience Summary

Current Role

As the Vice President of Marketing & Revenue at Volusion, Lanee is spearheading the company's comprehensive marketing strategy, including digital campaigns, content creation, brand positioning, and strategic partnerships. She collaborates closely with the executive team to align marketing initiatives with the organization's overall business objectives, resulting in a 25% year-over-year increase in customer acquisition and a 15% improvement in customer retention.

Career Progression

Prior to her current role, Lanee served as the Director of Marketing at Volusion, where she implemented data-driven marketing programs that drove a 20% uplift in lead generation. Before joining Volusion, she held the position of Director of Marketing at RTA Fleet Management Software, where she successfully launched a new product line and expanded the company's customer base by 30% in a highly competitive market.

Lanee's earlier career includes roles at Cox Media, where she progressed from a Marketing Specialist to a Marketing Manager, overseeing integrated campaigns that resulted in a 12% increase in advertising revenue for the organization.

Academic Background

Lanee holds a Bachelor of Science degree in Marketing from the University of Arizona, where she graduated cum laude and was recognized for her outstanding academic achievements.

Areas of Expertise

• Integrated marketing strategy and execution

• Customer acquisition and retention

• Digital marketing and lead generation

• Brand development and positioning

• Data analytics and performance optimization

• Cross-functional team leadership and collaboration

Professional Impact

Lanee's strategic vision and innovative approach to marketing have made her a respected leader in the e-commerce software industry. She has been instrumental in driving Volusion's growth, leveraging her deep understanding of customer behavior and market trends to develop highly effective marketing campaigns. Her contributions have been recognized through various industry awards, including the Phoenix Business Journal's "40 Under 40" award and the American Marketing Association's "Marketing Excellence" award.

Conclusion

With a proven track record of driving revenue growth and building successful marketing programs, Lanee Mellegard is a versatile and strategic marketing executive poised to continue making a significant impact in the e-commerce software industry.