Lara Balazs - Chief Marketing Officer and Executive Vice President, Global Marketing
Professional Overview
Lara Balazs is a seasoned marketing executive with over 20 years of experience driving strategic growth and innovation across the technology industry. As the Chief Marketing Officer and Executive Vice President of Global Marketing at Adobe, she is responsible for leading the company's worldwide marketing efforts, including brand strategy, digital marketing, and customer engagement.
Experience Summary
Current Role
As Adobe's CMO and EVP of Global Marketing, Lara oversees the company's global marketing organization and is instrumental in shaping the brand's vision and go-to-market strategies. Under her leadership, Adobe has achieved record-breaking customer acquisition and retention, while significantly expanding its product portfolio and market share. Lara also serves on the Board of Directors at Frontdoor, Inc., where she provides strategic guidance on marketing, brand development, and digital transformation.
Career Progression
Prior to joining Adobe, Lara held the role of EVP, General Manager of the Strategic Partner Group and Chief Marketing Officer at Intuit, where she was responsible for driving the company's marketing and partner ecosystem initiatives. Before that, she served as Intuit's CMO, spearheading the brand's digital transformation and launching innovative marketing campaigns that resonated with customers worldwide. Lara also has extensive experience in the e-commerce industry, having served as Vice President of Worldwide Prime and North America Marketing at Amazon.
Academic Background
Lara holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where she graduated with honors.
Areas of Expertise
- Strategic marketing and brand management
- Digital transformation and customer experience optimization
- Ecosystem development and partnership management
- Data-driven decision-making and performance optimization
- Transformational leadership and organizational development
Professional Impact
Under Lara's leadership, Adobe has consistently been recognized as one of the world's most innovative and customer-centric technology companies. She has spearheaded groundbreaking marketing initiatives that have driven significant revenue growth and reinforced Adobe's position as a market leader. Lara is also a respected thought leader in the marketing industry, regularly sharing her insights and best practices at industry events and publications.
Conclusion
With her extensive experience, strategic vision, and proven track record of success, Lara Balazs is a highly sought-after marketing executive who continues to make a substantial impact on the technology industry. As Adobe's CMO and EVP of Global Marketing, she is poised to lead the company's marketing efforts through the next phase of its evolution, delivering innovative solutions and exceptional customer experiences.
