Lara Covell
Company: BaubleBar Inc.
Current Position: Associate Director, Brand Marketing
Location: New York City Metropolitan Area
LinkedIn: [laracovell](
http://www.linkedin.com/in/laracovell)
Email (Partial): l
@baublebar.com
Education:
University of Tampa
Role and Responsibilities
Lara Covell holds the position of Associate Director, Brand Marketing
at BaubleBar Inc.
, an established leader in affordable, on-trend fashion jewelry and accessories. In this capacity, she leads all influencer strategy
for BaubleBar and its sister brand, Sugarfix
, positioning her as a central figure in the company’s efforts to engage contemporary consumers via digital channels.
Covell’s purview includes:
Driving Influencer Campaigns:
She maintains relationships with macro, micro, and nano influencers, enabling BaubleBar to execute targeted marketing campaigns and maximize brand exposure across varied audience segments.
Brand Development:
Recognized for her expertise in brand development and integrated marketing strategies
, Covell’s role encompasses oversight of branding initiatives that drive customer engagement and market differentiation.
Strategic Collaboration:
As a member of the marketing team led by Senior Director Francesca Mileo
, Covell is involved in the design and deployment of social media campaigns and high-impact marketing projects that reinforce BaubleBar’s market position.
Professional Achievements and Public Presence
Thought Leadership:
Frequently tagged on company-related Instagram and TikTok content, Covell maintains a visible professional and social media presence, highlighting her active engagement with both internal and external brand stakeholders. She is acknowledged publicly as a creator and driver of BaubleBar’s influencer-focused content.
Industry Expertise:
Through hands-on management of influencer relationships and digital engagement strategies, Covell brings significant expertise to the planning and execution of marketing initiatives tailored to the fast-moving fashion and accessories space.
Skills & Influence:
Her documented effectiveness in handling influencer partnerships across a broad spectrum of follower sizes demonstrates strong negotiation skills, relationship management, and an ability to adapt strategies in line with shifting digital trends.
Company Context and Departmental Alignment
BaubleBar
, headquartered in New York, positions itself as a trend-forward, accessible fashion brand with an emphasis on digital customer engagement. The marketing department is responsible for generating brand awareness and supporting customer acquisition and retention through innovative online and offline channels. Covell’s leadership within influencer marketing directly supports these objectives by:
Driving measurable engagement
across key audience demographics.
Supporting new product launches
and campaigns, often leveraging social media partnerships.
Aligning marketing initiatives
with broader brand and revenue goals set by the executive and marketing leadership.
Covell's collaborative initiatives and her integration into the brand’s marketing ecosystem underscore her strategic importance within BaubleBar’s growth agenda.
Additional Professional Data
Social Footprint:
Regularly engaged with BaubleBar's official accounts on platforms such as Instagram (e.g., @laraaa_ivy) and TikTok, demonstrating an ability to build community and drive organic reach.
Geographic Background:
Currently based in New York City, has academic ties to the University of Tampa, and personal associations with Tampa, FL and Melville, NY.
Actionable Insights
For engagements involving BaubleBar’s marketing or influencer programs, Lara Covell is a key decision-maker with deep expertise in digital-focused brand development and influencer relationship management
. Her leadership in these domains suggests receptiveness to solutions that can enhance influencer engagement, streamline campaign execution, or deliver data-driven insights* relevant to brand performance and social reach. She is likely to value partnerships that offer scalability across influencer tiers and can augment BaubleBar’s agile, trend-responsive marketing model.
