Lara Miranda

Executive Marketing Manager Consumer Care - Supplements, Vitamins and Minerals Brazil

Professional Overview

Lara Miranda is an accomplished marketing executive with over 15 years of experience in the consumer healthcare and nutrition industries. As the Executive Marketing Manager for Consumer Care - Supplements, Vitamins and Minerals in Brazil at Nestlé Health Science, she is responsible for driving strategic marketing initiatives and ensuring the successful launch and growth of key product lines.

Experience Summary

Current Role

In her current role at Nestlé Health Science, Lara oversees the marketing strategy and execution for the company's consumer care portfolio of supplements, vitamins, and minerals in the Brazilian market. She is responsible for leading cross-functional teams to develop and implement innovative marketing campaigns, optimize product positioning, and drive sales growth. Lara's leadership has been instrumental in strengthening Nestlé's brand presence and expanding its market share in the Brazil's competitive consumer healthcare landscape.

Career Progression

Prior to her current role, Lara held various marketing and product management positions at leading consumer health and nutrition companies, including Nestlé Health Science, Danone Nutricia Early Life Nutrition, and Galderma. She has a proven track record of delivering successful product launches, implementing effective marketing strategies, and driving business growth. Lara's diverse industry experience and strong analytical skills have enabled her to make significant contributions to the organizations she has served.

Academic Background

Lara holds a Bachelor's degree in Business Administration from the Universidade de São Paulo, where she graduated with distinction. She has also completed executive education programs in Marketing and Digital Transformation, further enhancing her strategic and technical capabilities.

Areas of Expertise

Develop and execute innovative marketing strategies for consumer healthcare products

Manage cross-functional teams to drive product launches and growth

Analyze market trends and consumer behavior to inform strategic decision-making

Leverage digital and traditional marketing channels to optimize brand visibility and engagement

Collaborate with key stakeholders to align commercial objectives and operational initiatives

Demonstrate strong leadership, problem-solving, and strategic planning skills

Professional Impact

Throughout her career, Lara has played a pivotal role in driving the success of leading consumer healthcare brands. Her contributions have included the successful launch of several high-performing product lines, the implementation of data-driven marketing initiatives that resulted in significant sales growth, and the development of effective brand positioning strategies that have strengthened Nestlé's market leadership in the Brazilian supplements, vitamins, and minerals segment.

Conclusion

With her extensive experience, proven track record of success, and deep industry expertise, Lara Miranda is well-positioned to continue driving innovative marketing strategies and delivering measurable results for Nestlé Health Science in the Brazilian consumer care market. Her strategic vision, cross-functional collaboration, and commitment to excellence make her a valuable asset to the organization.