Lara Shackelford

Senior Vice President Growth Marketing, MarTech & CRM

Professional Overview
Lara Shackelford is a seasoned marketing executive with over 25 years of experience driving growth, innovation, and digital transformation across the technology and software industry. As the Senior Vice President of Growth Marketing, MarTech & CRM at iCapital, she leads cross-functional teams to develop and execute data-driven marketing strategies that fuel business expansion. Lara is also a recognized thought leader, serving as a strategic advisor to several prominent technology companies.

Experience Summary

Current Role
As the Senior Vice President of Growth Marketing, MarTech & CRM at iCapital, Lara is responsible for developing and implementing innovative marketing strategies that drive revenue growth and customer engagement. She oversees the company's marketing technology stack, customer relationship management, and data analytics to optimize the customer journey and deliver personalized experiences. Under Lara's leadership, iCapital has achieved significant market share gains and enhanced its brand visibility within the financial technology sector.

Lara also serves as the Chairman and Founder of Fidere.ai, a technology consulting firm that specializes in helping organizations leverage artificial intelligence and machine learning to drive business transformation. In this role, she advises clients on strategy, implementation, and the ethical use of AI-powered solutions.

Career Progression
Prior to joining iCapital, Lara held various senior marketing leadership roles at renowned technology companies, including Intel Corporation, Microsoft, Marketo (an Adobe company), Looker (acquired by Google), and Qlik. Throughout her career, she has demonstrated a proven track record of driving digital innovation, optimizing marketing operations, and building high-performing teams.

Lara's versatile background and deep industry expertise have positioned her as a trusted strategic advisor to several prominent organizations, including Air Traffic Control and Pepper Content. In these advisory roles, she provides strategic guidance on marketing, technology, and growth initiatives.

Academic Background
Lara holds a Bachelor of Arts degree in Fashion Design from the Fashion Institute of Technology, where she graduated with distinction. Her multidisciplinary background, combining design and technology, has uniquely positioned her to lead cross-functional teams and bridge the gap between creative and analytical disciplines.

Areas of Expertise

• Growth marketing strategy and execution

• Marketing technology and data-driven decision making

• Customer relationship management and engagement

• Artificial intelligence and machine learning applications

• Digital transformation and innovation

• Strategic advisory and consulting

Professional Impact
Throughout her career, Lara has consistently driven measurable business impact. At Intel Corporation, she led the development and implementation of the company's global AI strategy, resulting in significant market share gains and enhanced brand positioning. As the Global Head of AI Strategy, Product Marketing, Segment Marketing, and Industry Marketing, she spearheaded initiatives that generated over $500 million in revenue.

Lara's contributions extend beyond her corporate roles. As the Board Chairman of Finance and Operations- Sales & Marketing Women@Intel, she championed initiatives that fostered diversity, equity, and inclusion within the organization, earning her recognition as a trailblazer in the industry.

Conclusion
Lara Shackelford's extensive experience, strategic vision, and proven track record of driving growth and innovation make her a valuable asset to the technology and marketing industries. Leveraging her multifaceted expertise, she continues to shape the future of marketing and business transformation, leaving a lasting impact on the organizations she serves.