Lara Stiris - Director of Demand Generation
Professional Overview
Lara Stiris is a seasoned marketing executive with over a decade of experience driving impactful demand generation strategies for leading technology companies. As the Director of Demand Generation at Beamer and Userflow, she leverages her deep expertise in growth marketing, lead generation, and digital campaign optimization to accelerate customer acquisition and revenue growth.
Experience Summary
Current Role
Lara currently serves as the Director of Demand Generation at both Beamer and Userflow, where she is responsible for developing and executing comprehensive demand generation programs to support the companies' growth objectives. In this dual role, she collaborates cross-functionally with sales, product, and marketing teams to align on strategic initiatives, implement targeted campaigns, and measure the impact of marketing activities on pipeline and revenue.
Career Progression
Prior to her current positions, Lara held various leadership roles in demand generation and growth marketing at prominent organizations, including Twitch, Amazon Web Services (AWS), Vonage, Reflektive, PubNub, and Splunk. Throughout her career, she has demonstrated the ability to drive measurable improvements in website traffic, lead conversion rates, and return on marketing investment. Lara's versatility and adaptability have enabled her to thrive in fast-paced, dynamic environments, where she consistently delivers innovative solutions to complex marketing challenges.
Academic Background
Lara holds a Bachelor of Arts degree in Economics from the University of California, Berkeley, where she graduated with honors.
Areas of Expertise
- Demand generation strategy and execution
- Lead nurturing and lead scoring
- Digital marketing campaign optimization
- Search engine optimization (SEO) and search engine marketing (SEM)
- Content marketing and marketing automation
- Marketing analytics and performance reporting
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Twitch and AWS, Lara played a pivotal role in driving the growth of the Amazon IVS platform, developing and implementing strategic marketing initiatives that contributed to significant customer acquisition and revenue growth. At Vonage, she was instrumental in aligning the company's go-to-market strategy for its API business, resulting in improved lead quality and conversion rates.
Conclusion
Lara Stiris is a seasoned marketing leader with a proven track record of driving measurable results through innovative demand generation strategies. With her deep industry expertise, data-driven approach, and collaborative leadership style, she is well-equipped to help Beamer and Userflow achieve their ambitious growth objectives and solidify their market presence.
