Professional Overview

Lara Yazigi is a seasoned communications expert currently serving as the Director of Global Corporate Communications and Employer Branding at Kerzner International in Dubai, United Arab Emirates. Her expertise spans corporate communications, employer branding, marketing, and business development, with a strong focus on the hospitality and service industries.

Experience Summary

Current Role

As the Director of Global Corporate Communications and Employer Branding, Lara oversees the development and implementation of global corporate communications and employer branding strategies. Her key responsibilities include leading cross-functional teams, managing external communications, and fostering a strong employer brand. Notably, she has been instrumental in enhancing Kerzner International's global reputation and attracting top talent to the organization.

Career Progression

Lara's career progression is marked by notable roles such as EMEA Regional Manager - Communications at Maximus UAE, Head of Brand Communications at Sharjah Media City (Shams), and Head of Marketing and Corporate Communications at Dulsco. These positions have contributed to her growth as a strategic communications leader, with a career trajectory that demonstrates increasing responsibility and impact.

Academic Background

Lara holds a Bachelor of Arts & Humanities in English Literature from Tishreen University. She is also pursuing a Professional Marketing certification from the Chartered Institute of Marketing (CIM), further enhancing her marketing expertise.

Areas of Expertise

Lara's areas of expertise include corporate communications, employer branding, marketing strategy, team leadership, and stakeholder management. Her technical competencies encompass communications planning, crisis management, and digital marketing.

Professional Impact

Throughout her career, Lara has contributed to various notable projects and initiatives that have positively impacted her organizations. Her measurable achievements include enhancing corporate reputation, improving employee engagement, and driving business growth through effective marketing and communications strategies.

Conclusion

Lara Yazigi's professional trajectory is characterized by a steady rise through the ranks of corporate communications and marketing leadership. Currently focused on driving global corporate communications and employer branding efforts at Kerzner International, Lara offers a unique value proposition as a strategic leader who can leverage her expertise to enhance organizational reputation, attract top talent, and contribute to business growth.