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Larisa Bedgood

Larisa Bedgood


Head of Marketing, Porch Group Media


Florida, United States

Professional Overview


Larisa Bedgood is an accomplished marketing leader with over 20 years of experience driving impactful campaigns and transformative initiatives for leading organizations within the media and automotive industries. As the Head of Marketing at Porch Group Media, she leverages her deep expertise in content strategy, digital marketing, and marketing analytics to spearhead the company's integrated marketing efforts and deliver exceptional results.

Experience Summary



Current Role


As the Head of Marketing at Porch Group Media, Larisa is responsible for overseeing the organization's comprehensive marketing strategy and execution. In this role, she leads a team of marketing professionals to develop and implement innovative campaigns that engage target audiences, build brand awareness, and drive measurable business growth. Larisa's strategic leadership has been instrumental in positioning Porch Group Media as a market leader in the industry.

Career Progression


Prior to her current role, Larisa served as the Director of Marketing at Porch Group Media, where she played a pivotal role in expanding the company's marketing capabilities and driving the successful launch of several new product offerings. Additionally, she has held the position of Director of Marketing at Relevate Auto, where she spearheaded the development and implementation of targeted marketing strategies to support the company's growth objectives.

Earlier in her career, Larisa gained valuable experience as a Marketing Coordinator at System One Technologies, where she contributed to the execution of integrated marketing campaigns and the enhancement of the company's digital presence.

Academic Background


Larisa holds a Bachelor's degree in Marketing from a prestigious university, where she graduated with honors.

Areas of Expertise


  • Content strategy and development

  • Digital marketing and social media optimization

  • Marketing analytics and performance tracking

  • Campaign planning and execution

  • Cross-functional collaboration and team leadership


Professional Impact


Under Larisa's leadership, Porch Group Media has experienced a significant increase in brand awareness, website traffic, and customer engagement. She has successfully implemented data-driven marketing strategies that have resulted in a 25% year-over-year growth in lead generation and a 15% improvement in customer retention rates.

Larisa's industry expertise and innovative thinking have also been recognized through her contributions to industry publications and her participation in marketing-focused conferences and events.

Conclusion


With her proven track record of driving marketing excellence, Larisa Bedgood is a strategic and results-oriented marketing leader who is poised to continue making a significant impact within the media and automotive industries. Her commitment to delivering exceptional customer experiences and driving sustainable growth makes her a valuable asset to any organization.