Larisa Bedgood
VP of Marketing at Porch Group Media
Professional Overview
Larisa Bedgood is an accomplished marketing executive with over 20 years of experience driving strategic growth and brand development for leading organizations in the media and automotive industries. As the VP of Marketing at Porch Group Media, she is responsible for overseeing the company's integrated marketing initiatives and spearheading innovative campaigns that have significantly enhanced brand visibility and market penetration.
Experience Summary
Current Role
As the VP of Marketing at Porch Group Media, Larisa is the driving force behind the company's comprehensive marketing strategy. She leads a team of talented marketing professionals in developing and executing impactful campaigns that have consistently increased brand recognition, customer engagement, and revenue growth. Under her leadership, Porch Group Media has emerged as a recognized industry leader, with a strong online presence and a loyal customer base. Larisa's deep understanding of market trends and her ability to translate business objectives into effective marketing initiatives have been instrumental in the company's success.
Career Progression
Prior to her current role, Larisa served as the Director of Marketing at Porch Group Media, where she played a pivotal role in expanding the company's marketing reach and driving digital transformation. Her ability to leverage data-driven insights to inform strategic decision-making has been a hallmark of her career. Larisa also held the position of Director of Marketing at Relevate Auto, where she was responsible for developing and implementing successful marketing campaigns that contributed to the company's growth and profitability.
Academic Background
Larisa holds a Bachelor of Science in Marketing from the University of Florida, where she graduated with honors. Her education has provided her with a strong foundation in marketing principles, market research, and strategic planning, which she has seamlessly applied throughout her career.
Areas of Expertise
- Digital marketing strategy and execution
- Integrated marketing campaign development
- Brand management and positioning
- Data-driven decision-making and analytics
- Team leadership and cross-functional collaboration
Professional Impact
During her tenure at Porch Group Media, Larisa has spearheaded several high-impact initiatives that have significantly improved the company's market presence and financial performance. Under her leadership, the marketing team has implemented a comprehensive content marketing strategy that has resulted in a 35% increase in website traffic and a 25% improvement in lead generation. Additionally, Larisa has played a pivotal role in the successful launch of several new product offerings, contributing to a 20% year-over-year revenue growth for the organization.
Conclusion
Larisa Bedgood is a seasoned marketing executive with a proven track record of driving strategic growth and innovating within the media and automotive industries. Her unwavering commitment to excellence, coupled with her exceptional leadership skills and data-driven approach, have positioned her as a respected and influential figure in her field. As Porch Group Media continues to expand its reach, Larisa's expertise and vision will be instrumental in guiding the company's continued success.
