LC

Larry Coco

President and Chief Sales Officer

Larry Coco - President and Chief Sales Officer



Contact Information:
  • Email: [larry@cocotraining.com](mailto:larry@cocotraining.com)

  • Phone:

  • Office: (203) 616-5080

  • Mobile: (914) 588-5384



Company: Coco Training & Coaching, LLC

Company Overview:
  • Address: 44 Woodcrest Lane, Suite #5, Danbury, CT 06810



  • Revenue: Less than $5 million

  • Followers: 146 on LinkedIn


Professional Summary:
Larry Coco is an accomplished senior-level executive with over 35 years of experience in sales, management, marketing, and training, primarily within the Imaging and Information Sharing Industry. He founded Coco Training & Coaching in 2008 after significant tenure at Ricoh Corporation, where he held various leadership positions and was instrumental in several high-impact projects, including the Sales Development Training Program and New Hire Orientation Programs.

Key Achievements and Roles at Coco Training & Coaching:
  • Framework Development: Larry has developed frameworks for hiring, onboarding, coaching, and developing elite sales teams with a focus on net new business growth.

  • Industry Awards: Presented and won the International Ricoh Company Ltd. Best Practice Award representing Ricoh US for the Sales Development Training Program.

  • Recruitment Division: Established a leading recruiting division over the past 4+ years, aiding small to large companies in growing their sales operations.


Specializations:
  • A Higher Sale Playbook

  • Sales Recruiting

  • Sales Representative Training

  • Sales Management Leadership Training

  • Sales/Executive Coaching

  • Sales Compensation Plans

  • Strategic Planning/Inspection

  • Building Inside Sales Teams

  • New Business Development

  • Activity Management Systems


Professional Expertise and Activities:


  • Strategic Roles: Larry is highly skilled in forming strategic plans and driving key processes to achieve results. He engages top management to build and drive high-performance teams.

  • Professional Contributions: Larry is noted for his articles on sales excellence and team development, frequently contributing insights and thought leadership in his industry.

  • Public Speaking: Regular speaker and coach at industry events, sharing insights on advanced sales strategies and best practices.


Recent Professional Activity:
  • LinkedIn Posts and Articles:

  • Shared posts and articles on topics such as sales team development, coaching, and business growth strategies.

  • Relevant posts include insights on the sales process and leadership tactics, showcasing Larry’s thought leadership within the field.


Historical Roles and Contributions at Ricoh Corporation:
  • Led significant committees such as the Malcolm Baldridge Committee for Excellence.

  • Developed and presented balanced scorecard objectives to the senior executive team.

  • Structured successful programs like The Ricoh Six Step Sales Process and New Hire Orientation Programs.


Additional Insights:
  • Larry’s professional philosophy revolves around the importance of people in building elite teams and the use of strategic planning to enhance business outcomes.

  • Emphasis on innovation in training methods, unique approaches tailored to specific corporate needs, and continuous engagement with top management for driving growth.


Conclusion:


Larry Coco, as President and Chief Sales Officer of Coco Training & Coaching, brings a wealth of experience and a proven track record in sales team development and corporate growth. His expertise in creating and implementing strategic training programs positions him as a thought leader and an invaluable partner for companies looking to enhance their sales capabilities.

Contact Details: For further inquiries or partnership opportunities, Larry Coco can be reached at [larry@cocotraining.com](mailto:larry@cocotraining.com), Office: (203) 616-5080, or Mobile: (914) 588-5384.