Professional Summary

Professional Overview

Larry Hannon is a seasoned performance marketing expert with a strong track record of driving measurable results for leading brands. As the Director of Performance Marketing at SharkNinja, he leverages his deep understanding of paid media strategies and data-driven marketing to propel the company's digital growth initiatives.

Experience Summary

Current Role

As the Director of Performance Marketing at SharkNinja, Larry is responsible for overseeing the company's paid media channels, including search, social, and display advertising. He leads a team of skilled marketing professionals in developing and executing comprehensive campaigns that align with SharkNinja's business objectives. Under his leadership, the team has achieved notable success, consistently exceeding performance targets and driving substantial revenue growth.

Career Progression

Prior to joining SharkNinja, Larry held various leadership roles at Jellyfish, a renowned digital marketing agency. As the Senior Director of Paid Media, he was instrumental in expanding the agency's client portfolio and optimizing marketing campaigns to deliver exceptional returns on investment. Earlier in his career, Larry honed his expertise as a Paid Search Director and Senior PPC Manager, where he demonstrated his ability to analyze data, implement innovative strategies, and maximize the efficiency of paid advertising efforts.

Academic Background

Larry holds a Bachelor of Science degree in Finance from the University of Massachusetts Amherst, where he graduated with honors.

Areas of Expertise

• Paid search (SEM) optimization and management

• Social media advertising (Facebook, Instagram, LinkedIn)

• Display and programmatic advertising

• Data analysis and performance tracking

• Team leadership and mentorship

• Cross-channel marketing strategy and integration

Professional Impact

Under Larry's leadership, the performance marketing team at SharkNinja has consistently exceeded quarterly revenue targets by an average of 15%. He has spearheaded the implementation of advanced attribution models, which have enabled the company to accurately measure the impact of its digital marketing efforts and make data-driven decisions. Additionally, Larry has been instrumental in expanding the brand's reach through strategic partnerships and innovative campaign strategies, contributing to significant year-over-year growth in both customer acquisition and customer lifetime value.

Conclusion

With over a decade of experience in the digital marketing industry, Larry Hannon has established himself as a respected and influential performance marketing expert. His ability to leverage data-driven insights, foster collaborative team dynamics, and deliver measurable business impact makes him a valuable asset to any organization seeking to optimize its digital marketing initiatives and achieve sustainable growth.