Larry Ross

Founder and CEO

Professional Overview

Larry Ross is the Founder and CEO of A. Larry Ross Communications, a leading public relations and strategic communications firm based in Carrollton, Texas. With over 25 years of industry experience, he is a seasoned public relations professional with a strong track record of driving impactful communications strategies for clients across diverse sectors.

Experience Summary

Current Role

As the Founder and CEO of A. Larry Ross Communications, Larry oversees all facets of the agency's operations, including business development, client service, and team leadership. Under his stewardship, the firm has grown to become a trusted partner for a wide range of clients, from Fortune 500 companies to influential non-profit organizations. Larry is known for his ability to craft and execute compelling, results-oriented communications campaigns that enhance brand visibility, strengthen stakeholder relationships, and drive measurable business outcomes.

Career Progression

Prior to founding A. Larry Ross Communications in 1994, Larry served as the President of the agency, responsible for guiding its strategic direction and day-to-day management. During his tenure, he led the firm's expansion into new market segments and diversified its service offerings, positioning the agency as a industry leader. Throughout his career, Larry has been recognized for his innovative approach to public relations and his commitment to delivering exceptional client service.

Academic Background

Larry holds a Bachelor of Science degree in Communications from the University of Texas at Austin, where he graduated with honors.

Areas of Expertise

• Strategic communications and public relations

• Crisis management and issue mitigation

• Media relations and brand positioning

• Digital and social media marketing

• Stakeholder engagement and community outreach

• Organizational leadership and team development

Professional Impact

Under Larry's leadership, A. Larry Ross Communications has been involved in numerous high-profile projects, including the launch of a global sustainability initiative for a major energy conglomerate, the crisis response for a prominent non-profit organization, and the development of a multi-year integrated marketing campaign for a leading consumer electronics brand. Through his work, Larry has consistently demonstrated his ability to drive measurable results and positively impact the businesses and causes he serves.

Conclusion

With his extensive industry expertise, strategic acumen, and proven track record of success, Larry Ross is a respected leader in the public relations field. As the Founder and CEO of A. Larry Ross Communications, he continues to guide the agency's growth and evolution, delivering innovative solutions that help his clients navigate the complex and ever-changing communications landscape.