Lashaun Dale

Head of Content, Design & Media

Professional Overview

Lashaun Dale is a highly accomplished content, media, and digital programming executive with over 25 years of experience in the fitness and wellness industry. As the Head of Content, Design & Media at Viome, she leads a team responsible for creating engaging, informative, and impactful content that empowers individuals to take control of their health and wellbeing.

Experience Summary

Current Role

As the Head of Content, Design & Media at Viome, Lashaun oversees the development and execution of the company's content strategy across multiple platforms, including the website, social media, and educational resources. She is responsible for ensuring the consistent delivery of high-quality, science-backed content that resonates with Viome's target audience and supports the company's mission of personalized health optimization.

Career Progression

Lashaun's extensive career in the fitness and wellness industry includes leadership roles at some of the most prominent brands in the sector. Prior to joining Viome, she served as the Head of Content & Editorial at FASTING.COM, where she played a pivotal role in the development and promotion of the company's content-driven approach to intermittent fasting. Before that, she held various executive positions at 24 Hour Fitness, including Vice President of Content & Digital Programming, Vice President of 24 Life Magazine, and Vice President of Content, Programming & Media.

Lashaun's career began at Equinox, where she held roles ranging from Group Instructor and Yoga Instructor to National Creative Manager and Senior Global Head of Creative Programming, demonstrating her diverse skillset and deep understanding of the industry.

Academic Background

Lashaun holds a Bachelor's degree in Kinesiology and Exercise Science, which provides a strong foundation for her expertise in the fitness and wellness industry.

Areas of Expertise

• Content strategy and development

• Digital programming and media production

• Fitness and wellness industry expertise

• Creative programming and brand development

• Team leadership and management

Professional Impact

Throughout her career, Lashaun has been recognized for her ability to create engaging, high-impact content that drives measurable results. At 24 Hour Fitness, she was instrumental in the launch of the 24 Life Magazine, which became a leading publication in the industry and contributed to the company's growth and brand positioning. Her work has also been featured in a variety of industry publications and recognized for its innovative approach to content creation and delivery.

Conclusion

Lashaun Dale is a seasoned content, media, and digital programming executive with a proven track record of success in the fitness and wellness industry. Her deep understanding of the sector, coupled with her exceptional leadership skills and creative vision, make her a valuable asset to Viome as the company continues to expand its reach and impact in the personalized health and wellness space.