Lasley Steever

Chief Marketing Officer

Professional Overview

Lasley Steever is a seasoned marketing executive with over 15 years of experience driving strategic marketing initiatives and delivering measurable business impact. As the Chief Marketing Officer at Ibu Movement, she is responsible for leading the company's comprehensive marketing efforts, including brand positioning, digital marketing, content strategy, and go-to-market execution.

Experience Summary

Current Role

As the Chief Marketing Officer at Ibu Movement, Lasley is responsible for developing and implementing the company's overall marketing strategy, with a focus on driving brand awareness, customer acquisition, and revenue growth. In this role, she has successfully led the rebranding and repositioning of Ibu Movement, resulting in a 25% increase in website traffic and a 20% boost in new customer acquisitions. Lasley's expertise in data-driven marketing, content creation, and digital channel optimization has been instrumental in strengthening Ibu Movement's market presence and enhancing its competitive positioning.

Career Progression

Prior to her current role, Lasley served as the Marketing Manager at Ibu Movement, where she played a key role in launching the company's digital marketing initiatives and expanding its online presence. Before joining Ibu Movement, Lasley held various leadership positions in the arts and culture industry, including Director of Programs and Events at the Gibbes Museum of Art and Program and Events Manager at the Spoleto Festival USA. Her experience in the cultural sector has equipped her with a deep understanding of consumer behavior, event planning, and community engagement, which she has leveraged to drive impactful marketing strategies.

Academic Background

Lasley holds a Bachelor of Arts degree in Art History from the University of South Carolina, where she graduated with honors. Her academic background in art and design has contributed to her keen eye for visual storytelling and brand aesthetics, which she seamlessly integrates into her marketing approaches.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand positioning and identity development

• Digital marketing, including social media, SEO, and content creation

• Data-driven decision making and performance analytics

• Event planning and community engagement

• Cross-functional collaboration and team leadership

Professional Impact

During her tenure at Ibu Movement, Lasley has spearheaded the company's successful rebranding and digital transformation, resulting in a significant increase in brand awareness, website traffic, and new customer acquisitions. Her strategic insights, innovative marketing tactics, and data-driven approach have been instrumental in driving Ibu Movement's growth and solidifying its position as a leading player in the sustainable fashion industry.

Conclusion

With her extensive marketing expertise, proven track record of success, and strategic vision, Lasley Steever is poised to continue making a substantial impact on Ibu Movement's business and the broader industry. As the Chief Marketing Officer, she is committed to leveraging her skills and experience to propel the company's growth, enhance its brand reputation, and deliver exceptional value to its customers.