Latha Sharma

Co-Founder and Sales Director

Professional Overview

Latha Sharma is a seasoned professional with extensive experience in sales, marketing, and business development. As the Co-Founder and Sales Director of Deqode, she is responsible for driving the company's revenue growth and expanding its client base. Additionally, she serves as the VP of Public Relations at Blaze Protocol, where she oversees strategic communications and stakeholder engagement.

Experience Summary

Current Roles

Co-Founder and Sales Director, Deqode (2013 - Present)

• Spearheads the sales and business development efforts, leading a team of highly skilled sales professionals

• Develops and implements effective sales strategies to identify and secure new clients, contributing to the company's consistent year-over-year growth

• Builds and maintains strong relationships with key clients, ensuring a high level of customer satisfaction and loyalty

• Collaborates with the leadership team to shape the overall business strategy and drive the company's expansion into new markets

VP of Public Relations, Blaze Protocol (2018 - Present)

• Manages the company's public relations and communications initiatives, responsible for enhancing the brand's visibility and reputation

• Crafts and executes strategic communication plans to engage with various stakeholders, including media, investors, and industry partners

• Serves as the primary spokesperson, representing the company at industry events and conferences

Career Progression

Prior to her current roles, Latha Sharma held various HR management positions, including:

• Manager - HR, Teleperformance (2010 - 2011)

• Deputy Manager - HR, Essar (2008 - 2010)

• Sr. Executive - HR, Gitanjali Gems (2004 - 2007)

In these roles, she demonstrated strong people management skills, implemented effective HR policies, and contributed to the overall success of the organizations.

Academic Background

Latha Sharma holds a Bachelor's degree in Business Administration, with a specialization in Human Resources.

Areas of Expertise

• Sales and business development

• Strategic marketing and client relationship management

• Public relations and communications

• Human resource management

• Team leadership and collaboration

Professional Impact

• Instrumental in driving Deqode's consistent revenue growth and client base expansion

• Spearheaded successful public relations campaigns that enhanced Blaze Protocol's brand visibility and industry reputation

• Recognized for her ability to build and maintain strong relationships with clients, partners, and stakeholders

Conclusion

With her diverse experience and proven track record, Latha Sharma is a valuable asset to both Deqode and Blaze Protocol. Her strategic vision, sales acumen, and strong leadership skills have contributed to the success of her organizations, positioning her as a respected industry professional with a bright future ahead.