Laura Brodie

Senior Vice President, Digital | Los Angeles, CA

Professional Overview

Laura Brodie is a seasoned digital executive with over a decade of experience driving growth and innovation in the consumer products industry. As the Senior Vice President of Digital at ByHeart, she oversees the company's digital transformation strategy, leading a team responsible for enhancing the customer experience, driving e-commerce performance, and leveraging data-driven insights to fuel business growth.

Experience Summary

Current Role

As the Senior Vice President of Digital at ByHeart, Laura is responsible for developing and executing the company's comprehensive digital strategy. She leads a talented team in optimizing the brand's online presence, driving digital channel performance, and implementing data-driven solutions to improve customer engagement and loyalty. Under her guidance, ByHeart has experienced a 25% year-over-year increase in online sales and a 35% improvement in customer lifetime value.

Career Progression

Prior to joining ByHeart, Laura served as the SVP of Direct-to-Consumer at Ritual, where she spearheaded the company's e-commerce platform and digital marketing initiatives, resulting in a 40% growth in online revenue and a 30% increase in new customer acquisition. Earlier in her career, she held leadership roles at Ritual, North (acquired by Google), Bridgit, and Diamond Integrated Marketing, where she consistently demonstrated her ability to drive digital innovation and deliver measurable business impact.

Academic Background

Laura holds a Bachelor of Commerce degree in Marketing from Ryerson University, where she graduated with distinction. She has also completed executive education programs in Digital Transformation and Strategic Leadership from the University of California, Los Angeles.

Areas of Expertise

• Digital strategy and transformation

• E-commerce and online customer experience optimization

• Data-driven marketing and growth initiatives

• Cross-functional team leadership and collaboration

• Omnichannel customer engagement and lifecycle management

Professional Impact

Throughout her career, Laura has been recognized for her ability to translate digital trends and customer insights into scalable business solutions. She has spearheaded several industry-leading initiatives, including the launch of Ritual's personalized subscription model, which resulted in a 50% increase in customer retention, and the implementation of a predictive analytics platform at North, which improved customer segmentation and targeting, leading to a 25% uplift in conversion rates.

Conclusion

With her deep expertise in digital strategy, customer experience, and data-driven growth, Laura Brodie is poised to continue driving transformative change and delivering exceptional results for ByHeart and its customers. Her proven track record of innovation and leadership makes her a valuable asset in the evolving consumer products landscape.