Professional Summary
Professional Overview
Laura Cabaniss is a seasoned marketing and sales professional with over 30 years of experience in the furniture and retail industries. As the Director of Sales and Marketing at Spiller Furniture & Mattress, she is responsible for driving strategic marketing initiatives, overseeing the sales team, and ensuring the company's continued growth and success.
Experience Summary
Current Role
In her current role as Director of Sales and Marketing at Spiller Furniture & Mattress, Laura is responsible for developing and implementing comprehensive marketing strategies, managing the sales team, and driving revenue growth. She has successfully leveraged her expertise in digital and social media marketing to enhance the company's online presence and engage with customers effectively.
Career Progression
Prior to her current position, Laura co-founded eMarketing Director, where she provided digital marketing consulting services to small and medium-sized businesses. She also owned Cabaniss Media, a multimedia production company, and served as an Adjunct Instructor at The University of Alabama, where she taught courses in digital and social media marketing.
Earlier in her career, Laura held positions as a Multimedia Specialist at WVUA 23, Co-Owner at University Land Title Inc., and Account Executive at MailSouth, Inc. and The Tuscaloosa News. Throughout her diverse career, she has demonstrated a proven track record of success in sales, marketing, and business development.
Academic Background
Laura holds a Master of Science in Marketing in Business with a specialization in Digital and Social Media Marketing from The University of Alabama. She also earned a Bachelor of Arts degree in Advertising and Public Relations/Marketing from the same institution.
Areas of Expertise
- Digital and social media marketing
- Integrated marketing communications
- Sales strategy and team management
- Retail and furniture industry expertise
- Project management and strategic planning
- Innovative marketing campaign development
Professional Impact
During her tenure at Spiller Furniture & Mattress, Laura has spearheaded several successful marketing initiatives that have significantly contributed to the company's growth and brand recognition. She has successfully leveraged her expertise in digital marketing to enhance the company's online presence, increase customer engagement, and drive measurable results.
Conclusion
With her extensive experience, strong educational background, and proven track record of success, Laura Cabaniss is a valuable asset to Spiller Furniture & Mattress. Her expertise in sales, marketing, and industry-specific knowledge positions her as a leader in the furniture and retail sectors, making her well-equipped to navigate the evolving landscape and drive continued growth for the company.
