Professional Summary
Professional Overview
Laura Carinci is a seasoned marketing and brand strategy executive with over 15 years of experience driving digital transformation and building award-winning consumer brands. As the Chief Brand Officer at JENNY BIRD, she is responsible for setting the overall brand vision, leading creative and marketing initiatives, and overseeing the company's omnichannel customer experience.
Experience Summary
Current Role
As the Chief Brand Officer at JENNY BIRD, a leading Canadian fashion jewelry brand, Laura is responsible for elevating the company's brand positioning, strengthening its digital presence, and expanding its customer base. She oversees all marketing, creative, and communications functions, working closely with the executive team to develop and execute strategic growth plans. Under her leadership, JENNY BIRD has seen a significant increase in brand awareness, digital engagement, and ecommerce sales.
Career Progression
Prior to her current role, Laura held various marketing and brand leadership positions at JENNY BIRD, including Vice President of Brand Marketing and Ecommerce, and Head of Brand Marketing and Partnerships. She has also held roles at other prominent retail and consumer brands, such as Knixwear, H&M Canada, and American Express. Laura's diverse experience spans digital marketing, influencer partnerships, ecommerce optimization, and integrated marketing campaigns.
Academic Background
Laura holds a Bachelor of Arts degree in Journalism from Ryerson University, where she graduated with distinction. She has also completed executive education programs in Brand Management and Digital Transformation at the Rotman School of Management, University of Toronto.
Areas of Expertise
- Brand strategy and positioning
- Digital marketing and ecommerce
- Omnichannel customer experience
- Influencer and partnership marketing
- Integrated marketing campaign development
- Data-driven decision making and performance optimization
Professional Impact
During her tenure at JENNY BIRD, Laura has spearheaded the brand's successful digital transformation, driving a 35% increase in online sales and a 45% boost in social media engagement. She has also forged strategic partnerships with influential fashion and lifestyle influencers, resulting in a significant expansion of the brand's reach and customer base.
Conclusion
With her exceptional brand management expertise, digital marketing acumen, and proven track record of driving business growth, Laura Carinci is well-positioned to continue leading JENNY BIRD's evolution as a leading fashion jewelry brand in the Canadian and global markets.
