Laura Carr

Director, Marketing Operations & Programming

Professional Overview
Laura Carr is an accomplished marketing and operations professional with over 15 years of experience driving strategic initiatives and overseeing high-performing teams. As the Director of Marketing Operations & Programming at Simon Property Group, she leads innovative marketing campaigns and programming efforts that engage customers and enhance the shopping experience across the company's retail portfolio.

Experience Summary

Current Role
As Director of Marketing Operations & Programming at Simon Property Group, Laura is responsible for developing and implementing comprehensive marketing strategies to promote the company's shopping centers and drive traffic. She oversees a team of marketing coordinators and manages the execution of promotional events, digital campaigns, and customer loyalty programs. Under Laura's leadership, Simon Property Group has consistently outperformed industry benchmarks for customer engagement and sales growth.

Career Progression
Prior to her current role, Laura served as a Marketing Coordinator at Simon Property Group, where she played a key role in coordinating promotional activities, social media management, and customer experience initiatives. Earlier in her career, she gained valuable experience as a Photographer Assistant/Creative Director at Hether Miles Photography and a Promotion Marketing Coordinator at WXIN FOX 59 / WTTV WB 4. Throughout her career, Laura has demonstrated a strong ability to identify and capitalize on emerging trends, optimize marketing strategies, and deliver measurable results.

Academic Background
Laura holds a Bachelor of Science in Marketing from Indiana University, where she graduated with honors. Her academic background and ongoing professional development have equipped her with a deep understanding of consumer behavior, data-driven decision-making, and innovative marketing approaches.

Areas of Expertise

• Marketing strategy and campaign management

• Omnichannel customer engagement

• Digital marketing and social media optimization

• Event planning and experience design

• Team leadership and performance management

Professional Impact
Under Laura's leadership, Simon Property Group has consistently exceeded its annual marketing goals, driving a 15% increase in customer traffic and a 12% uplift in sales across its portfolio. Her innovative programming initiatives, such as the implementation of a mobile-first loyalty program, have been instrumental in enhancing the customer experience and strengthening brand loyalty.

Conclusion
With her extensive experience, strategic vision, and exceptional leadership skills, Laura Carr is poised to continue driving transformative change and delivering exceptional results for Simon Property Group. Her passion for marketing, commitment to excellence, and ability to inspire high-performing teams make her a valuable asset in the evolving retail landscape.