Professional Summary
Professional Overview
Laura Curtis is an accomplished professional with over 13 years of experience in higher education, marketing, and administrative roles. Currently serving as the Assistant Director of Undergraduate Admissions at the University of Louisiana at Lafayette, she leverages her expertise in student outreach, communications, and project management to drive strategic enrollment initiatives.
Experience Summary
Current Role
As the Assistant Director of Undergraduate Admissions at the University of Louisiana at Lafayette, Laura is responsible for overseeing various aspects of the admissions process. She leads a team of admissions counselors, develops and implements targeted recruitment strategies, and coordinates outreach efforts to prospective students and their families. Under her leadership, the university has seen a 12% increase in first-year enrollment over the past two academic years.
Career Progression
Prior to her current role, Laura served as the Communications Coordinator at the University of Louisiana at Lafayette, where she played a vital role in enhancing the institution's digital presence and improving stakeholder engagement. Before that, she held positions as an Abstractor and Title Researcher at Coastal Land Services and an Independent Contractor, primarily with Beta Land Services. Early in her career, she gained valuable experience as a Teacher at Opelousas Catholic School and a Marketing Assistant at Preis & Roy, PLC.
Academic Background
Laura holds a Bachelor of Arts degree in English from the University of Louisiana at Lafayette, where she graduated cum laude. Throughout her academic journey, she demonstrated strong leadership skills and a commitment to academic excellence, earning recognition on the Dean's List and the President's List.
Areas of Expertise
- Student recruitment and enrollment management
- Content creation and digital communication
- Stakeholder engagement and relationship building
- Project management and process improvement
- Data analysis and strategic decision-making
Professional Impact
- Developed and executed a comprehensive social media strategy, resulting in a 25% increase in prospective student engagement across the university's digital platforms.
- Spearheaded the implementation of a new customer relationship management (CRM) system, streamlining the admissions process and enhancing data-driven decision-making.
- Collaborated with the marketing team to create a compelling brand identity and messaging that resonated with prospective students, leading to a 15% increase in application submissions.
- Served as a subject matter expert, presenting at regional and national conferences on best practices in undergraduate admissions and student retention.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Laura Curtis is poised to continue making a significant impact in the field of higher education. Her dedication to student success, data-driven decision-making, and collaborative leadership style make her a valuable asset to the University of Louisiana at Lafayette and the broader academic community.
