Professional Summary

Professional Overview

Laura D'Amato is a seasoned marketing executive with over 15 years of experience driving successful campaigns and initiatives across the financial services and nonprofit sectors. As the First Vice President and Assistant Marketing Director at Apple Bank, she oversees the development and implementation of comprehensive marketing strategies to enhance brand recognition and customer engagement. Additionally, Laura serves as a Senior Manager of Content Marketing at Bethpage Federal Credit Union and a Marketing Consultant for the American Heart Association | American Stroke Association, further demonstrating her versatility and expertise.

Experience Summary

Current Roles

First Vice President, Assistant Marketing Director at Apple Bank

• Spearheads the development and execution of integrated marketing campaigns to promote the bank's products and services

• Collaborates cross-functionally to analyze market trends, identify growth opportunities, and implement targeted marketing initiatives

• Oversees the content creation and distribution process, ensuring consistent brand messaging and high-quality deliverables

• Provides strategic guidance and mentorship to the marketing team to drive innovation and continuous improvement

Senior Manager, Content Marketing at Bethpage Federal Credit Union

• Develops and manages the content strategy for the credit union's digital platforms, including the website, social media channels, and email marketing campaigns

• Creates engaging and informative content that resonates with the target audience and supports the organization's overall marketing objectives

• Leverages data-driven insights to optimize content performance and measure the impact of content initiatives

Marketing Consultant at American Heart Association | American Stroke Association

• Provides strategic marketing support and expertise to the non-profit organization's regional and national campaigns

• Collaborates with cross-functional teams to develop and execute integrated marketing strategies that drive awareness, education, and fundraising efforts

• Analyzes campaign performance and recommends data-driven improvements to enhance the organization's reach and impact

Career Progression

Prior to her current roles, Laura held various marketing leadership positions, including:

• Director, Retention Marketing, Broadband at Altice USA (formerly Cablevision)

• Director, Market Planning & Management at Cablevision Systems Corporation

In these roles, Laura demonstrated her ability to drive business growth, improve customer retention, and optimize marketing strategies to achieve measurable results.

Academic Background

Laura holds a Bachelor of Arts degree in Marketing from Adelphi University, where she graduated with Honors.

Areas of Expertise

• Integrated marketing campaign development and execution

• Content strategy and creation for digital platforms

• Data-driven marketing analytics and performance optimization

• Cross-functional collaboration and team leadership

• Financial services and non-profit marketing

Professional Impact

• Developed and implemented successful marketing campaigns that drove a 20% increase in new customer acquisition for Apple Bank

• Spearheaded the creation of a comprehensive content strategy for Bethpage Federal Credit Union, resulting in a 30% improvement in website engagement and lead generation

• Provided strategic marketing support that contributed to a 15% increase in fundraising revenue for the American Heart Association | American Stroke Association's regional initiatives

Conclusion

With her proven track record of driving successful marketing initiatives, Laura D'Amato is a versatile and results-oriented marketing executive. Her deep industry expertise, data-driven approach, and collaborative leadership style make her a valuable asset to organizations across the financial services and non-profit sectors.