Laura Dittscheid

Chief Marketing Officer | Berlin, Germany

Professional Overview

Laura Dittscheid is an accomplished marketing executive with extensive experience driving growth and digital transformation for leading organizations in the technology and e-commerce industries. As the Chief Marketing Officer, she is responsible for developing and executing comprehensive marketing strategies to accelerate the business objectives of her clients.

Experience Summary

Current Role

Chief Marketing Officer, HER ONE (2023-06-01 to Present)

• Providing strategic leadership and oversight for all marketing functions, including brand management, digital marketing, content creation, and performance optimization

• Spearheading the development and implementation of innovative, data-driven marketing campaigns to drive customer acquisition, engagement, and loyalty

• Collaborating cross-functionally to align marketing initiatives with the overall business goals and ensure seamless integration across the organization

Interim Marketing Leadership, LD MKT Consulting (2022-09-01 to Present)

• Offering interim marketing leadership and advisory services to clients, helping them navigate challenges and capitalize on emerging opportunities

• Leveraging deep expertise in digital marketing, e-commerce, and B2C/B2B strategy to deliver customized solutions that drive measurable results

Career Progression

Prior to her current roles, Laura held various marketing leadership positions, including:

• Interim Chief Marketing Officer, HER ONE (2022-01-01 to 2023-01-01)

• Fractional Chief Marketing Officer, femtis (2022-09-01 to 2023-01-01)

• Interim Chief Marketing Officer, femtasy / Pink Internet GmbH (2023-01-01 to 2023-01-01)

• Head of Marketing | Prokuristin, gitti conscious beauty (2020-06-01 to 2022-09-01)

• VP Marketing, door2door | Making Cities Smarter (2018-06-01 to 2020-06-01)

• Sr. Online Marketing Consultant, LEROI Consulting (part of Dept) (2015-08-01 to 2018-05-01)

Throughout her career, Laura has demonstrated a strong track record of driving digital transformation, optimizing marketing campaigns, and delivering measurable growth for her clients.

Academic Background

Laura holds a degree in Business Administration from the University of Applied Sciences in Berlin.

Areas of Expertise

• Digital marketing strategy and execution

• E-commerce optimization and performance marketing

• Brand development and management

• Content creation and distribution

• Data-driven decision making and analytics

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the development and implementation of highly successful marketing campaigns that resulted in significant improvements in customer acquisition, engagement, and retention for various clients

• Leveraged data-driven insights to optimize marketing strategies, leading to double-digit growth in key performance metrics

• Played a pivotal role in the digital transformation of multiple organizations, driving the adoption of innovative marketing technologies and best practices

Conclusion

With her extensive experience, strategic mindset, and proven track record of driving growth and digital transformation, Laura Dittscheid is a highly sought-after marketing leader. In her current roles, she continues to make a significant impact by helping her clients navigate the evolving marketing landscape and achieve their business objectives.