Professional Summary

Professional Overview

Laura Foster is an accomplished Vice President of Product Marketing with extensive experience driving strategic product initiatives and delivering measurable business impact. Her deep industry expertise, innovative mindset, and cross-functional leadership make her a valuable asset in the technology and advertising sectors.

Experience Summary

Current Role

As the Vice President of Product Marketing at GumGum, Laura is responsible for spearheading the company's product marketing strategy, aligning product offerings with customer needs, and driving adoption and growth. She leverages her keen understanding of market trends and customer pain points to develop and execute impactful go-to-market plans that have contributed to the company's sustained success.

Career Progression

Prior to her current role, Laura served as the Vice President of Product Marketing at Innovid, where she led a team of product marketing professionals and played a pivotal role in the company's expansion and product portfolio evolution. She previously held various positions at Innovid, including Senior Director and Director of Product Marketing, demonstrating her ability to drive continuous improvement and growth.

Earlier in her career, Laura gained valuable experience in the advertising industry, working as an Account Executive and in various creative roles at Sizmek and AvatarLabs. Her diverse background, spanning design, creative strategy, and product marketing, has equipped her with a well-rounded perspective that informs her strategic decision-making and cross-functional collaboration.

Academic Background

Laura holds a Bachelor's degree in Graphic Design from the University of California, Los Angeles (UCLA), where she honed her creative and analytical skills, laying the foundation for her successful career in the technology and advertising industries.

Areas of Expertise

• Product marketing strategy and execution

• Go-to-market planning and campaign development

• Market analysis and customer segmentation

• Cross-functional collaboration and stakeholder management

• Data-driven decision-making and performance tracking

• Brand positioning and thought leadership

Professional Impact

Throughout her career, Laura has consistently demonstrated her ability to drive tangible business results. At Innovid, she spearheaded the launch of several industry-leading product features that contributed to the company's market share growth and client retention. In her current role at GumGum, she has successfully positioned the company's innovative ad solutions, resulting in significant customer acquisition and revenue expansion.

Conclusion

With her exceptional product marketing expertise, strategic mindset, and proven track record of success, Laura Foster is poised to continue making a lasting impact in the technology and advertising industries. Her commitment to innovation, customer-centricity, and cross-functional collaboration make her a valuable asset to any organization seeking to drive growth and market leadership.