Professional Summary

Professional Overview

Laura Garrison is a seasoned sales executive with over 15 years of experience driving revenue growth and client success across the software and technology industries. As the Vice President of Sales at Darwinian Ventures and Grand Avenue Software, she leverages her deep industry expertise and strategic acumen to lead high-performing sales teams and forge lasting partnerships with clients.

Experience Summary

Current Roles

Vice President of Sales, Darwinian Ventures (2024-02-01 to Present)

• Responsible for developing and executing the sales strategy to drive revenue growth and market expansion for the company's innovative software products.

• Leads a team of sales professionals, providing coaching, mentorship, and strategic guidance to ensure the achievement of key performance objectives.

• Collaborates closely with cross-functional teams to align sales efforts with product development, marketing, and customer success initiatives.

Vice President of Sales, Grand Avenue Software (2023-02-01 to Present)

• Oversees the sales operations and go-to-market strategy for the company's enterprise software solutions.

• Builds and maintains strong relationships with key clients, ensuring exceptional customer experiences and driving ongoing business growth.

• Spearheads the implementation of data-driven sales processes and performance metrics to maximize efficiency and effectiveness.

Advisory Board, Bright Barrel (2024-05-01 to Present)

• Provides strategic guidance and industry expertise to the executive team of this rapidly growing technology startup.

• Offers insights and recommendations on sales, marketing, and business development strategies to support the company's expansion.

• Leverages her extensive network to facilitate introductions and collaborative opportunities.

Career Progression

Managing Director, Head of Client Operations, Darwinian Ventures (2022-08-01 to 2024-01-01)

• Responsible for overseeing client relationships and ensuring the successful delivery of software solutions and services.

• Collaborated with cross-functional teams to identify and address client needs, resulting in increased customer satisfaction and retention.

• Played a key role in streamlining operational processes and implementing data-driven decision-making to drive efficiency and profitability.

Managing Director, Darwinian Ventures (2022-03-01 to 2022-08-01)

• Contributed to the strategic direction and overall business growth of the organization during a period of significant expansion.

• Spearheaded the development and implementation of new sales and marketing initiatives, leading to a 25% increase in revenue.

• Mentored and coached junior members of the sales and client success teams, fostering a culture of continuous learning and improvement.

Vice President of Sales, YATCO (2022-08-01 to 2023-12-01)

• Responsible for leading the sales organization and driving revenue growth for the company's marine industry software solutions.

• Implemented innovative sales strategies and processes, resulting in a 35% increase in new customer acquisition and a 20% improvement in customer retention.

• Collaborated with the product and marketing teams to ensure alignment between customer needs and the company's product roadmap.

Academic Background

Laura Garrison holds a Bachelor of Science degree in Business Administration from the University of North Carolina at Chapel Hill, where she graduated cum laude.

Areas of Expertise

• Strategic sales leadership and team management

• Software and technology industry expertise

• Client relationship management and account growth

• Data-driven sales process optimization

• Cross-functional collaboration and alignment

• Mentorship and talent development

Professional Impact

• Recognized for her ability to build high-performing sales teams and drive sustainable revenue growth.

• Instrumental in the successful implementation of sales and operational initiatives that have significantly improved client satisfaction and retention.

• Actively engaged in the technology startup community, providing strategic guidance and industry insights to support the growth and development of emerging businesses.

Conclusion

With her extensive experience, strategic acumen, and a proven track record of success, Laura Garrison is poised to continue making a significant impact in the software and technology industries. As a seasoned sales executive, she is committed to driving innovation, fostering lasting client relationships, and leading high-performing teams to new heights of achievement.