Professional Summary
Professional Overview
Laura Geaves is the Global Head of Digital Marketing at FDM Group, a leading IT services provider. With over 15 years of experience in the marketing industry, she is a strategic and results-driven professional with a strong focus on driving digital transformation and delivering impactful marketing campaigns.
Experience Summary
Current Role
As the Global Head of Digital Marketing at FDM Group, Laura is responsible for developing and executing the company's digital marketing strategy across all regions. She leads a team of talented digital marketing professionals and oversees the creation and implementation of innovative, data-driven campaigns that drive brand awareness, lead generation, and customer engagement. Under her leadership, the digital marketing team has achieved significant growth in key performance metrics, resulting in increased market share and revenue.
Career Progression
Prior to her current role, Laura served as the Local Marketing Manager and B2B Marketing Manager at Nuffield Health, where she spearheaded the organization's digital marketing initiatives and contributed to the expansion of its customer base. She has also held leadership positions at TMA World and Inchora Ltd, where she successfully built and managed high-performing digital marketing teams and delivered measurable results.
Academic Background
Laura holds a Bachelor's degree in Marketing from the University of Surrey, where she graduated with honors.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and content creation
- Email marketing and marketing automation
- Analytics and data-driven decision making
- Team leadership and talent development
Professional Impact
During her tenure at FDM Group, Laura has played a pivotal role in the company's digital transformation, implementing data-driven marketing strategies that have led to a significant increase in website traffic, lead generation, and customer acquisition. She has also spearheaded the development of innovative digital marketing campaigns that have been recognized by industry peers, further enhancing FDM Group's reputation as a leader in the IT services sector.
Conclusion
With her extensive experience, strategic vision, and proven track record of delivering successful digital marketing initiatives, Laura Geaves is a valuable asset to FDM Group. Her ability to drive innovation, foster collaboration, and achieve measurable results make her a trusted advisor and a respected leader in the digital marketing field.
