Laura Greally

Marketing Director APAC

Singapore, Singapore

Professional Overview
Laura Greally is an experienced marketing professional with over 15 years of expertise in the digital media and technology industries. As the Marketing Director for the Asia-Pacific (APAC) region at PubMatic, she leads a team responsible for developing and executing innovative marketing strategies to drive growth and visibility for the company's suite of programmatic advertising solutions.

Experience Summary

Current Role
As the Marketing Director APAC at PubMatic, Laura is responsible for overseeing all marketing activities in the APAC region. She leads a team of marketing professionals to create and implement effective campaigns, expand brand awareness, and generate high-quality leads. Under her leadership, the APAC marketing team has achieved significant growth in regional market share and has been instrumental in PubMatic's expansion across the Asia-Pacific.

Career Progression
Prior to joining PubMatic, Laura held several senior-level roles in the digital media and marketing industry. She served as the Commercial Lead at 株式会社スプリックス, where she was instrumental in driving the company's growth and expansion in the Japanese market. As the Founder and Head of Digital at Thunderdome Marketing, she built a successful digital marketing agency, providing strategic consulting and campaign management services to clients in various sectors.

Laura's career also includes leadership positions at prominent industry organizations, such as serving as the Regional VP at IAB Southeast Asia and India, where she played a key role in shaping the regional digital advertising landscape. She also served as a Programmatic Committee Member at IAB Southeast Asia and India, contributing her expertise to the development of industry standards and best practices.

Academic Background
Laura holds a Bachelor's degree in Business and Marketing from the University of Dublin, where she graduated with honors.

Areas of Expertise

• Digital marketing strategy and execution

• Programmatic advertising and ad technology

• Campaign management and optimization

• Brand development and positioning

• Data-driven marketing analytics

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Laura has successfully spearheaded numerous innovative marketing campaigns that have driven significant growth and brand awareness for her clients and employers. Her initiatives have resulted in increased market share, improved customer engagement, and enhanced brand reputation in the APAC region.

As a thought leader in the digital media industry, Laura has been an active contributor to industry publications and conferences, sharing her insights and expertise with peers and industry professionals.

Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Laura Greally is a highly respected marketing professional who continues to make a significant impact in the APAC region. Her expertise in digital marketing, programmatic advertising, and team leadership makes her a valuable asset to PubMatic as the company continues to expand its presence and influence in the Asia-Pacific market.