Professional Summary

Professional Overview

Laura Guarnieri is a seasoned marketing executive with a strong focus on the dermatology and rheumatology industries. As the Head of Marketing, Dermatology - Skyrizi: Psoriatic Disease at AbbVie, she is responsible for driving the strategic marketing initiatives for this key product in the company's portfolio.

Experience Summary

Current Role

In her current role, Laura is responsible for leading the marketing strategy and execution for the Skyrizi brand in the psoriatic disease market. She oversees a team of marketing professionals and collaborates closely with cross-functional partners to ensure the successful launch and ongoing growth of the product. Under her leadership, the Skyrizi brand has established a strong presence in the dermatology space and has seen significant market share gains.

Career Progression

Prior to her current role, Laura held several marketing and account management positions within the pharmaceutical and healthcare industries. As the Marketing Director, Dermatology - Skyrizi: Psoriatic Disease at AbbVie, she played a pivotal role in the successful market introduction of Skyrizi, contributing to its rapid adoption and positive patient outcomes. Earlier in her career, Laura served as the Director of Patient Services Programs - Rheumatology at AbbVie, where she developed and implemented impactful patient support initiatives that enhanced the overall patient experience.

Academic Background

Laura holds a Bachelor's degree in Marketing from the University of Illinois at Chicago, where she graduated with distinction.

Areas of Expertise

• Strategic marketing planning and execution

• Brand management and product launch

• Patient-centric program development

• Cross-functional collaboration and team leadership

• Data-driven decision making and performance analysis

Professional Impact

Throughout her career, Laura has demonstrated a track record of driving impactful marketing initiatives that have contributed to the success of the dermatology and rheumatology portfolios at AbbVie. Her ability to navigate the complex healthcare landscape, coupled with her strong marketing expertise, has enabled her to consistently deliver tangible results and create value for the organization and its patients.

Conclusion

With her extensive experience, strategic mindset, and proven track record of success, Laura Guarnieri is poised to continue making a significant impact in the dermatology and rheumatology industries. As the Head of Marketing, Dermatology - Skyrizi: Psoriatic Disease at AbbVie, she is well-equipped to lead her team in delivering innovative marketing solutions that drive patient-centric outcomes and contribute to the overall growth and success of the company.