Professional Overview
Laura Hebert is an experienced Growth Marketing Manager with a strong track record of driving revenue growth and customer acquisition for B2B technology companies. With over 10 years of marketing and account management experience, she specializes in demand generation, account-based marketing (ABM), and marketing automation. As the Growth Marketing Manager at TED Conferences, Laura is responsible for developing and executing data-driven marketing strategies to fuel the organization's global expansion.
Experience Summary
Current Role
As the Growth Marketing Manager at TED Conferences, Laura is responsible for developing and implementing integrated marketing campaigns to drive lead generation, pipeline growth, and customer retention. She leverages her expertise in demand generation, marketing automation, and data analytics to deliver measurable results and support the organization's strategic growth initiatives. Under her leadership, TED has seen a 30% increase in qualified leads and a 25% improvement in lead-to-customer conversion rates.
Career Progression
Prior to joining TED, Laura held marketing leadership roles at several B2B technology companies. As the Demand Generation Manager at MadKudu, she designed and executed multichannel campaigns that contributed to a 40% year-over-year increase in pipeline value. As the ABM Manager at BombBomb, she pioneered the organization's account-based marketing strategy, resulting in a 25% uplift in annual recurring revenue from key target accounts.
Earlier in her career, Laura held positions in account management and event coordination, allowing her to develop a well-rounded understanding of marketing, sales, and client relationships. Her diverse background has equipped her with a unique perspective and the ability to collaborate effectively across teams to drive business growth.
Academic Background
Laura holds a Bachelor of Science in Marketing from the University of Louisiana at Lafayette, where she graduated cum laude. She is also a certified HubSpot Inbound Marketing and HubSpot Email Marketing professional.
Areas of Expertise
- Demand generation and lead management
- Account-based marketing (ABM) strategy and execution
- Marketing automation and CRM integration
- Content marketing and digital advertising
- Data analysis and performance optimization
- Cross-functional collaboration and stakeholder management
Professional Impact
Throughout her career, Laura has consistently demonstrated her ability to drive measurable results for her employers. Her data-driven approach and strategic mindset have enabled her to deliver impactful marketing campaigns that have contributed to significant revenue growth and customer acquisition. As a thought leader in the B2B marketing space, Laura has also been invited to speak at industry events and share her insights on effective growth strategies.
Conclusion
With her extensive experience, technical expertise, and proven track record of success, Laura is poised to continue making a significant impact in her role as the Growth Marketing Manager at TED Conferences. Her passion for data-driven marketing and her ability to align cross-functional teams make her a valuable asset to any organization seeking to accelerate its growth and reach new heights.
