Overview
Name: Laura Henshaw
Company: Kic (formerly Keep It Cleaner)
Position: Co-founder & CEO
Professional Details
Current Roles
- CEO & Co-founder of Kic: Kic is an Australian health and fitness app that supports users in rebuilding their relationship with wellness through accessible nutrition, fitness, and mindfulness resources.
- Co-host of KICPOD: A podcast focusing on health and wellness topics and discussions with influential figures, co-hosted with Steph Claire Smith.
- Author: Credited for contributions to wellness through various written mediums including blogs and social media.
Educational Background
- Law Graduate: Holds a degree in law, indicating a high level of expertise in legal matters and structured thinking.
Notable Achievements
- Health & Fitness App: Transitioned from Keep It Cleaner to Kic, maintaining and expanding a strong user base with a modern, technologically advanced product.
- Media Presence: Significant following across various social media platforms:
- Instagram: Over 434,000 followers (@laura.henshaw).
- TikTok: Garnered 2.9 million likes and 43.8 thousand followers.
Kic's Mission
Kic aims to foster a healthier, happier lifestyle among its users by emphasizing self-acceptance and sustainable wellness practices. The app simplifies health and wellness by providing easy-to-follow recipes and adaptable workout programs.
Company Growth and Innovation
- Subscription Growth: Successfully launched and maintained a subscription model, transitioning from an initial e-book and basic subscription site to a comprehensive app offering.
- Brand Relaunch: Recently rebranded from Keep It Cleaner to Kic, emphasizing an inclusive and sustainable approach to health and wellness.
- Community Engagement: Strong community and user engagement through regular content updates on social media and podcast platforms.
Marketing and Content Strategies
- Organic Growth: Relies heavily on organic growth strategies such as content marketing and community building over paid advertising.
- Social Media Utilization: Active on Instagram and TikTok to connect with a broad audience, emphasizing an authentic and approachable brand presence.
- Podcast Engagement: KICPOD serves as a platform to deepen engagement with the Kic community, offering insights into health, wellness, and personal stories.
Public Persona
Laura Henshaw is recognized for her authentic engagement and dedication to promoting a healthy lifestyle. Her community-driven approach and transparent sharing of her own journey resonate with a broad audience. She uses her platforms to debunk diet myths and promote body positivity.
Key Speeches and Interviews
- Interview with Female Startup Club: Discussed her journey from an early modeling career and the struggles within a toxic environment to becoming a successful tech entrepreneur.
- Body+Soul Feature: Shared insights on rebuilding her personal relationship with fitness, particularly High-Intensity Interval Training (HIIT).
Community and Social Impact
- Advocate for Body Positivity: Through Kic and her media presence, Laura emphasizes self-acceptance and mental well-being, standing against toxic diet cultures.
- Public Speaking: Actively participates in engagements to share her journey, thus inspiring others to embrace healthier and more sustainable lifestyle choices.
Charity and Advocacy
- Indigenous Recognition: Kic acknowledges the Traditional Owners of the lands where they operate, paying respects to the Boon Wurrung and Woiwurrung (Wurundjeri) peoples.
Personal Interests
- Fitness and Wellness: Continually evolving her fitness routines and wellness practices, often sharing tips and personal experiences to help motivate her community.
- Reading and Continuous Learning: Consistently engages in learning and development, particularly focused on areas related to health and wellness, entrepreneurship, and law.
Actionable Insights
- Personalization and Engagement: Laura Henshaw places a strong emphasis on personal connection and community engagement, suggesting targeted, personalized communication strategies in any sales approach.
- Holistic Health Emphasis: Given her brand's focus, products or services offered should align with holistic and sustainable health practices.
- Leverage Podcast Platforms: Utilize Laura's interest and success in podcasting to propose collaborations or sponsorship in this space.
This report provides a comprehensive overview of Laura Henshaw's professional background, achievements, and current roles, integrating actionable insights for an informed sales approach.
