Professional Summary
Professional Overview
Laura Imangazina is a seasoned Category Manager with extensive experience in the retail industry. She specializes in strategizing and executing effective category management initiatives to drive business growth and optimize product portfolios.
Experience Summary
Current Role
Laura currently serves as a Category Manager at Gold Apple, a leading consumer electronics retailer in Kazakhstan. In this role, she is responsible for leading the category management strategy for assigned product categories, including market analysis, category optimization, assortment planning, and inventory management. Her data-driven approach and strong stakeholder management skills have enabled her to deliver significant improvements in category performance and profitability.
Career Progression
Prior to her current role, Laura held the position of Category Manager at Alser, a prominent retail chain in Kazakhstan. In this role, she spearheaded the implementation of a new category management framework, which resulted in a 12% increase in category sales and a 7% improvement in gross margins. Her ability to identify market trends, optimize product mix, and collaborate cross-functionally has been instrumental in her career growth.
Academic Background
Laura holds a Master's degree in Business Administration from the Kazakh-British Technical University, where she specialized in Retail Management. Her academic achievements, including her thesis on "Leveraging Data Analytics for Effective Category Management," have provided her with a strong foundation in strategic decision-making and data-driven problem-solving.
Areas of Expertise
- Category management strategy and execution
- Retail merchandising and assortment optimization
- Data analysis and market research
- Inventory management and supply chain optimization
- Cross-functional collaboration and stakeholder management
Professional Impact
Throughout her career, Laura has demonstrated a track record of driving measurable business results. In her previous role at Alser, she played a pivotal role in developing and implementing a new category management system, which led to a 12% increase in category sales and a 7% improvement in gross margins. Her ability to identify and capitalize on market trends, coupled with her strong analytical skills, has made her a valuable asset to the organizations she has served.
Conclusion
With her extensive experience in category management, data-driven decision-making, and a proven ability to deliver tangible business impact, Laura Imangazina is poised to continue her professional growth and make a meaningful contribution to the retail industry in Kazakhstan and beyond.
