Laura Haas Kendrick
Position: Chief Marketing Officer at Cure Hydration
Company: Cure Hydration, a VC-backed and WBENC certified functional beverage brand.
Professional Overview:
Laura Haas Kendrick is an experienced marketer and general manager with a substantial background in various high-level marketing roles across different industries. Notably, she is currently serving as the Chief Marketing Officer at Cure Hydration, a position she assumed in Q2 of this year.
Career History:
1. Chief Marketing Officer at Cure Hydration:
- Responsibilities: Leading marketing efforts for the functional beverage brand, which includes developing and promoting Hydrating Electrolyte Mixes based on WHO-formulated solutions.
- Achievements: Played a pivotal role in the company’s recent $5.6 million Series A funding round aimed at supporting retail expansion (April 2023).
2. Chief Marketing Officer at Highline Wellness:
- Tenure: Prior to her current role, Laura was instrumental in the growth of Highline Wellness, a CBD startup based in New York.
3. Senior Marketing Roles at Unilever and SmartyPants Vitamins:
- Noteworthy Contribution: As the first marketing hire at SmartyPants Vitamins in 2013, Laura significantly contributed to scaling the company from $300,000 to $200 million in revenue, culminating in its acquisition by Unilever.
- Role in Unilever: Post-acquisition, she continued with Unilever for an additional year, ensuring a smooth transition and integration.
4. Business Consultant at Very Great:
- Role: Worked as a business consultant offering strategic marketing guidance.
5. Initial Career at ICM Partners:
- Position: Talent Agent and Coordinator in the Motion Picture Literary department.
- Location: LA, where she has been based since 2007.
Education:
- University of Arizona: Bachelor of Arts in Journalism (2003-2007).
Additional Details:
- Notable Traits: Described as a scrappy, hands-on marketer with over 16 years of experience.
- Location: Based in Los Angeles, CA, with personal ties to the Bay Area and professional connections within New York.
Recent Developments:
- Series A Funding: Cure Hydration secured $5.6 million in Series A funding in April 2023, with the funds earmarked for retail expansion. Laura played a central role in this development.
- Product Innovation: Cure Hydration continues to expand its product line, introducing new flavors and formulations under Laura's marketing leadership.
Professional Impact:
Laura's extensive marketing expertise and her successful track record in scaling companies and managing high-performing marketing teams make her a key asset to Cure Hydration. Her leadership is crucial as the company continues to expand its market presence and product offerings.
Contact Information:
- LinkedIn: [Laura Haas Kendrick](https://www.linkedin.com/in/laurarhaas)
- Professional Profile: [The Org Chart at Cure Hydration](https://theorg.com/org/cure-hydration/org-chart/laura-haas-kendrick)
This detailed profile synthesizes Laura Haas Kendrick's professional journey and current role at Cure Hydration, providing valuable insights for understanding her career progression and impact on the businesses she has led.
