Professional Summary
Professional Overview
Laura Kleffner is a seasoned marketing operations professional with a strong track record of driving strategic initiatives and delivering measurable results. As the Vice President of Marketing Operations at PracticeMatch, she oversees the optimization and execution of the company's marketing efforts, leveraging her expertise in data-driven decision-making and process improvement.
Experience Summary
Current Role
As the Vice President of Marketing Operations at PracticeMatch, Laura is responsible for leading the company's marketing operations strategy, including marketing automation, campaign management, and performance analytics. She works closely with the executive team to align marketing initiatives with overall business objectives and ensure the efficient allocation of resources. Under her leadership, the marketing operations team has implemented innovative solutions to streamline workflows, enhance lead generation, and improve the return on marketing investment.
Career Progression
Prior to her current role, Laura served as the Director of Marketing Operations at PracticeMatch, where she spearheaded the implementation of marketing automation systems and developed data-driven insights to drive more effective campaigns. She also held the position of Marketing Manager at PracticeMatch, where she played a key role in expanding the company's digital presence and optimizing lead nurturing processes.
Earlier in her career, Laura gained valuable experience in the real estate and flooring industries, serving as a Marketing Manager at Lockwood Flooring and a Senior Search Associate at MEC. Her diverse background in various marketing functions has equipped her with a well-rounded understanding of the industry and the ability to adapt her strategies to meet the evolving needs of the business.
Academic Background
Laura holds a Bachelor of Arts degree in Marketing from the University of Missouri-St. Louis, where she graduated with honors.
Areas of Expertise
- Marketing operations strategy
- Marketing automation and campaign management
- Data analysis and performance reporting
- Lead generation and nurturing
- Cross-functional collaboration and project management
- Strategic planning and revenue optimization
Professional Impact
Under Laura's leadership, the marketing operations team at PracticeMatch has achieved significant milestones, including:
- Implementing a marketing automation platform that has resulted in a 25% increase in lead conversion rates
- Developing a data-driven attribution model that has improved the company's ability to measure the impact of marketing initiatives
- Spearheading the optimization of the company's lead nurturing process, leading to a 20% increase in marketing-qualified leads
Conclusion
With her extensive expertise in marketing operations and a proven track record of driving strategic initiatives, Laura Kleffner is a valuable asset to PracticeMatch. Her ability to bridge the gap between marketing and technology, coupled with her data-driven approach, positions her as a key contributor to the company's continued growth and success.
