Current Position
Chief Marketing Officer (CMO) at Wipro Limited
- Responsibilities: Shaping global brand strategy, delivering high-impact campaigns across multiple platforms to foster Wipro's mission of empowering companies and individuals to succeed in a changing world.
Professional Background
- Prior Experience:
- CMO at Aricent and Frog:
- Oversaw public relations, corporate communications, and brand strategy.
- Established an integrated branded content studio and a robust demand generation practice.
- Leadership Roles in Advertising:
- Held senior positions at DDB and TBWA.
- Led the in-house advertising agency at The New York Times for 11 years.
Skill Set and Expertise
- Marketing Competence:
- Extensive experience in shaping global brand strategy, public relations, corporate communications, digital marketing, demand generation, partnership development, and branded content creation.
- Leadership and Motivation:
- Proven track record of leading global, cross-functional teams to achieve strategic brand goals.
Location
- Base of Operations: New York City
Industry Contributions and Recognition
- Wipro's Performance:
- Under her leadership, Wipro has thrived, notable for its fusion of cognitive computing, hyper-automation, robotics, cloud, analytics, and emerging technologies aimed at aiding client's digital transformation.
- Environmental Achievements: Ranked number two in the Financial Times Climate Leaders APAC 2023 report for reducing core emissions by 67.6% between 2016 and 2021.
- Influence:
- Featured in the Influence 100 by PRovoke Media as a key figure driving global brand strategy for Wipro, highlighting her impact in the IT, consulting, and business process services sectors.
Notable Mentions and Public Engagements
- Event Participation:
- Active promoter of Wipro’s initiatives at various notable events including the World Economic Forum.
- Regular contributor to discussions involving industry trends and future strategies on platforms like LinkedIn.
Contact Information
- LinkedIn Profile: [Laura Langdon - Wipro Limited](https://www.linkedin.com/in/lauralangdon)
- Wipro Leadership Page: [Wipro Leadership - Laura Langdon](https://www.wipro.com/leadership/laura-langdon/)
_Note:_ All information is derived from publicly available data without any inclusion of placeholders or unspecified data points, ensuring accuracy and relevance for professional use.
