Professional Overview
Laura Mark is a seasoned marketing and sales executive, currently serving as the Head of Marketing and Sales at Hapimag in Zurich, Switzerland. Her key expertise areas include digital strategy, data analysis, marketing, and sales, with a strong industry focus on hospitality and tourism.
Experience Summary
Current Role
As the Head of Marketing and Sales at Hapimag, Laura is responsible for developing and implementing marketing and sales strategies to drive business growth. Her key responsibilities include leading cross-functional teams, analyzing market trends, and optimizing sales processes. With her expertise, she has made significant contributions to the company's growth and expansion.
Career Progression
Laura's career trajectory showcases her growth from a Junior Analytic Consultant at Nielsen to her current leadership role at Hapimag. Notable previous roles include Chief Operating Officer at SEMSEA Suchmaschinenmarketing AG, where she oversaw operational management and strategic planning. Her key achievements include successful team leadership, digital strategy development, and data-driven decision making.
Academic Background
Laura holds a Master of Arts (M.A.) in Business Management from Universität St.Gallen - Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften. She also completed a Bachelor of Arts (B.A.) in Business Administration and Management from the same university. Additionally, she attended the College of Management Mahidol (CMMU) at Mahidol University.
Areas of Expertise
Laura's expertise spans industry-specific skills in marketing, sales, and digital strategy. Her technical competencies include data analysis, team leadership, and operational management. As a seasoned leader, she possesses strong leadership and management capabilities, with a proven track record of driving business growth and leading high-performing teams.
Professional Impact
Throughout her career, Laura has made significant contributions to her respective industries. Her notable projects and initiatives have focused on driving business growth, optimizing sales processes, and developing effective marketing strategies. While specific metrics are not available, her career trajectory and leadership roles demonstrate her measurable achievements and industry impact.
Conclusion
Laura Mark is a highly accomplished marketing and sales executive with a strong professional trajectory. Currently, she is focused on driving business growth and leading cross-functional teams at Hapimag. With her expertise, leadership capabilities, and industry focus, she offers a unique value proposition as a seasoned marketing and sales leader in the hospitality and tourism industry.
