Professional Summary
Professional Overview
Laura Massaro is a seasoned marketing executive with over 15 years of experience driving innovative, data-driven strategies to elevate global brands. As the Chief Marketing Officer at LL Flooring, she is responsible for spearheading the company's integrated marketing initiatives, enhancing digital customer experiences, and expanding brand awareness in the highly competitive home improvement industry.
Experience Summary
Current Role
As the Chief Marketing Officer at LL Flooring, Laura is responsible for overseeing the company's comprehensive marketing strategy, including digital marketing, social media, content creation, and campaign development. She collaborates closely with cross-functional teams to deliver seamless, omnichannel customer experiences that drive increased brand loyalty and market share.
Career Progression
Prior to joining LL Flooring, Laura held several leadership roles in the aviation and advertising industries. As the Director (VP) of Integrated Marketing and Head of Social Media at Delta Air Lines, she spearheaded the implementation of innovative social media strategies that enhanced customer engagement and brand perception. Earlier in her career, she served as the Vice President and Deputy Head of Planning, as well as the Digital & Retail Strategy lead at Publicis UK, where she played a pivotal role in shaping the strategic direction and digital transformation of global brands.
Academic Background
Laura holds a Bachelor of Arts degree in Marketing from the University of Georgia, where she graduated with honors.
Areas of Expertise
- Integrated marketing strategy and execution
- Digital marketing and social media optimization
- Brand management and customer experience enhancement
- Data-driven decision making and performance measurement
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Laura has demonstrated a proven track record of driving measurable business impact. At Delta Air Lines, she led the development of a comprehensive social media strategy that resulted in a 25% increase in customer engagement and a 15% improvement in brand sentiment. At Publicis UK, she played a key role in the agency's digital transformation, helping to secure several high-profile client wins and driving double-digit revenue growth.
Conclusion
With her extensive marketing expertise, strategic vision, and proven ability to deliver results, Laura Massaro is poised to make a significant impact as the Chief Marketing Officer at LL Flooring. Her commitment to data-driven innovation and customer-centric approaches aligns with the company's goals, positioning her as a valuable asset in the highly competitive home improvement industry.
