Professional Summary
Professional Overview
Laura Mitchell is a seasoned marketing executive with over 15 years of experience in the advertising and digital marketing industry. As the Vice President of Marketing at Lawrence & Schiller, she oversees the strategic direction and execution of integrated marketing campaigns for a diverse portfolio of clients across various industries.
Experience Summary
Current Role
As the Vice President of Marketing at Lawrence & Schiller, Laura is responsible for leading the agency's marketing team and driving the growth and profitability of the business. She is instrumental in developing and implementing cohesive marketing strategies that leverage the agency's full suite of capabilities, including digital advertising, content creation, social media, and public relations. Under her leadership, the agency has achieved significant client wins and has been recognized for its innovative and effective marketing campaigns.
Career Progression
Prior to her current role, Laura held several progressively responsible positions at Lawrence & Schiller, including Vice President of Digital, Director of Digital Marketing, and Senior Digital Strategist. In these roles, she was instrumental in expanding the agency's digital capabilities, driving the adoption of emerging technologies, and delivering measurable results for clients. Before joining Lawrence & Schiller, Laura served as the Marketing Director for the Dennis Daugaard for Governor campaign, where she played a key role in the candidate's successful election.
Academic Background
Laura holds a Bachelor of Arts degree in Marketing from the University of South Dakota, where she graduated with honors.
Areas of Expertise
- Integrated marketing strategy and execution
- Digital marketing and advertising
- Content creation and social media management
- Data-driven decision making and analytics
- Client relationship management and business development
- Team leadership and mentorship
Professional Impact
Under Laura's leadership, Lawrence & Schiller has become a recognized leader in the regional advertising and marketing industry, winning multiple awards for its innovative and impactful campaigns. She has been instrumental in driving the agency's growth, securing high-profile client engagements, and fostering a collaborative and creative work environment.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Laura Mitchell is well-positioned to continue driving the success of Lawrence & Schiller and delivering outstanding marketing solutions for the agency's clients.
