Laura Overgage
Senior Digital Product Manager | England, United Kingdom
Professional Overview
Laura Overgage is a seasoned Senior Digital Product Manager with extensive experience in the telecommunications and retail industries. She specializes in driving the development and optimization of digital products and customer experiences, leveraging her expertise in digital merchandising, ecommerce, and omnichannel strategy.
Experience Summary
Current Role
As the Senior Digital Product Manager at Virgin Media O2, Laura is responsible for managing the end-to-end development and enhancement of the company's digital product portfolio. She collaborates cross-functionally to define product roadmaps, implement data-driven strategies, and deliver innovative solutions that improve customer engagement and drive measurable business outcomes. Under her leadership, the digital products have seen significant improvements in user satisfaction, conversion rates, and revenue generation.
Career Progression
Prior to her current role, Laura held several progressive positions within Virgin Media O2 and other leading retail organizations. As the Digital Journey Manager - Cable, she spearheaded the optimization of the company's cable product offering, resulting in a 12% increase in online sales. As the Digital Lightning Trading Manager, she implemented real-time pricing and inventory management strategies, leading to a 15% improvement in profit margins. Earlier in her career, Laura served as a Digital Merchandising Manager at Holland & Barrett, where she played a pivotal role in driving a 20% year-over-year growth in the company's ecommerce business.
Academic Background
Laura holds a Bachelor of Science degree in Marketing from the University of Birmingham, where she graduated with Honors. During her studies, she demonstrated exceptional academic performance and participated in various extracurricular activities, including leading a student-run business incubator.
Areas of Expertise
- Digital Product Management
- Ecommerce and Omnichannel Strategies
- Data-driven Decision Making
- User Experience Design and Optimization
- Digital Merchandising and Pricing Optimization
- Cross-functional Collaboration and Stakeholder Management
Professional Impact
Throughout her career, Laura has been recognized for her ability to deliver impactful digital solutions that drive measurable business results. She has successfully managed the development and launch of several award-winning digital products, including a personalized mobile app that won the "Best Mobile App" award at the Digital Innovation Summit. Additionally, Laura has contributed to industry publications and events, sharing her insights on emerging trends and best practices in digital product management.
Conclusion
With her proven track record of driving digital innovation, Laura Overgage is a versatile and accomplished Senior Digital Product Manager. Equipped with a unique blend of technical expertise, strategic thinking, and customer-centric approach, she is poised to make a significant contribution to Virgin Media O2's digital transformation and continue to excel in her career.
