Professional Overview
Laura Parisi is a highly accomplished Creative & Marketing Director with extensive expertise in brand strategy, graphic design, and marketing. She leverages her industry-leading capabilities to drive impactful campaigns and strengthen brand presence for Nail Systems International, a leading manufacturer of professional nail care products.
Experience Summary
Current Role
As the Creative & Marketing Director at Nail Systems International since 2016, Laura is responsible for overseeing all creative, marketing, and communications initiatives. In this role, she has spearheaded the development of award-winning brand identities, digital content strategies, and go-to-market campaigns that have elevated the company's profile and expanded its market share. Under her leadership, Nail Systems International has experienced a 28% increase in online engagement and a 19% uplift in sales conversions.
Career Progression
Prior to her current role, Laura served as a Graphic Designer and later a Brand Strategist and Designer at Nail Systems International, where she honed her skills in visual branding, digital marketing, and creative project management. She also gained valuable experience as a Graphics and Marketing Assistant and a College Help Associate, further developing her versatile skillset.
Academic Background
Laura holds a Bachelor of Fine Arts in Graphic Design from a top-ranked university, where she graduated with Honors. Her academic achievements include being named to the Dean's List and receiving a prestigious scholarship for her standout creative work.
Areas of Expertise
- Brand strategy and identity development
- Graphic design and visual communications
- Integrated marketing campaign planning and execution
- Digital content creation and social media management
- Team leadership and cross-functional collaboration
Professional Impact
Throughout her career, Laura has spearheaded numerous high-profile initiatives that have driven measurable business results. Her design work has been recognized with several industry awards, including a Silver Addy Award for a web design project. Additionally, she has been invited to speak at industry conferences, sharing her insights on emerging marketing trends and best practices.
Conclusion
With a demonstrated track record of success in the professional beauty industry, Laura Parisi is a dynamic Creative & Marketing Director who consistently delivers innovative solutions that elevate brand presence and drive customer engagement. Her versatile skill set, creative vision, and strategic mindset make her a valuable asset to her organization and a respected leader in her field.
