Professional Summary
Professional Overview
Laura Price is a seasoned marketing technology executive with extensive experience leading innovative digital solutions and driving impactful business outcomes. As the Vice President of Marketing Technology at Peacock, she oversees the strategic implementation and optimization of cutting-edge marketing technology platforms to enhance customer engagement, drive revenue growth, and strengthen the company's competitive position within the media and entertainment industry.
Experience Summary
Current Role
As the Vice President of Marketing Technology at Peacock, Laura is responsible for spearheading the company's marketing technology strategy and roadmap. She leads a team of skilled professionals in the development, deployment, and continuous improvement of Peacock's marketing technology ecosystem, ensuring seamless integration and data-driven decision-making across all marketing initiatives. Under her leadership, the marketing technology function has become a strategic enabler, powering Peacock's digital transformation and delivering significant operational efficiencies and revenue growth.
Career Progression
Prior to her current role, Laura served as the Director of Marketing Technology at Peacock, where she was instrumental in building the department from the ground up and implementing cutting-edge marketing automation, personalization, and analytics platforms. Before joining Peacock, she held various marketing technology leadership positions at WW (formerly Weight Watchers), where she played a pivotal role in driving the company's digital transformation and optimizing its marketing technology stack to enhance customer engagement and increase conversion rates.
Academic Background
Laura holds a Bachelor of Science degree in Education from the University of North Carolina at Chapel Hill, where she graduated with distinction. Her academic background in education has provided her with a unique perspective on leveraging technology to drive meaningful user experiences and business outcomes.
Areas of Expertise
- Marketing technology strategy and implementation
- Marketing automation and personalization
- Data-driven decision making and analytics
- Digital transformation and innovation
- Cross-functional collaboration and team leadership
- Agile project management and change management
Professional Impact
Throughout her career, Laura has been recognized for her ability to drive tangible business results through the strategic application of marketing technology. At Peacock, she has spearheaded the integration of advanced analytics and personalization capabilities, which have resulted in a significant increase in customer engagement, conversion rates, and revenue. Her innovative approach to marketing technology has also garnered industry recognition, with Laura being invited to speak at numerous marketing technology conferences and events.
Conclusion
With her deep expertise in marketing technology, proven track record of driving digital transformation, and passion for leveraging data-driven insights to enhance customer experiences, Laura is poised to continue making a substantial impact on Peacock's marketing efforts and the broader media and entertainment industry.
