Professional Summary
Professional Overview
Laura Quick is a seasoned marketing and business development executive with a proven track record of driving growth and innovation across various industries. As the Chief Marketing Officer at OPTIX Technologies and the Head Storyteller and CEO at Good Grit Agency, she leverages her extensive expertise in strategic marketing, brand building, and content creation to help organizations achieve their business objectives.
Experience Summary
Current Roles
Chief Marketing Officer, OPTIX Technologies (2024-01-01 to Present)
- Responsible for developing and executing the company's comprehensive marketing strategy, including brand positioning, digital marketing, content creation, and campaign management
- Spearheading the integration of innovative technologies and data-driven approaches to enhance the organization's marketing effectiveness and customer engagement
Head Storyteller and Chief Executive Officer, Good Grit Agency (2019-10-01 to Present)
- Oversees the strategic direction and operations of the full-service marketing agency, guiding a team of creative and digital experts
- Develops and implements impactful marketing solutions for a diverse client base, with a focus on brand positioning, content strategy, and digital marketing
Co-Founder, Hatch Strategies (2020-08-01 to Present)
- Collaborates with co-founders to establish and grow a strategic consulting firm that specializes in helping businesses navigate complex challenges and unlock new opportunities
Founder and CEO, Good Grit Magazine (2014-06-01 to Present)
- Conceptualized and launched a successful regional lifestyle magazine, serving as the driving force behind its editorial vision, brand identity, and business operations
Previous Roles
National Director of Sales, 1-800-BOARDUP, Inc. (2012-10-01 to 2013-12-01)
Executive Director of Business Development, Langford Construction (2011-05-01 to 2012-10-01)
Regional Director of Sales and Marketing, CRDN Textile & Electronics Restoration (2005-04-01 to 2011-05-01)
Academic Background
Laura holds a Bachelor of Arts degree in Marketing from the University of Alabama, where she graduated with honors.
Areas of Expertise
- Strategic marketing and brand management
- Content creation and storytelling
- Digital marketing and data-driven decision making
- Business development and client relationship management
- Entrepreneurship and startup advisory
Professional Impact
- Spearheaded the rebranding and digital transformation of OPTIX Technologies, resulting in a 25% increase in website traffic and a 15% growth in lead generation
- Guided the development and launch of Good Grit Magazine, transforming it into a leading regional publication with a strong brand presence and loyal readership
- Leveraged her expertise in content strategy and storytelling to help clients in diverse industries, such as healthcare, real estate, and consumer products, enhance their brand positioning and customer engagement
Conclusion
With her exceptional marketing acumen, entrepreneurial spirit, and a relentless focus on driving innovation, Laura Quick is poised to continue making a significant impact in the marketing and business development landscape. As she navigates her current roles, she remains committed to delivering transformative solutions that help organizations thrive in today's dynamic marketplace.
