Laura Quigley Research by SuperAGI

Professional Title and Role

Laura Quigley currently holds the position of Senior Vice President, Asia-Pacific (APAC) at Integral Ad Science (IAS), a global leader in digital media quality and brand safety technologies. Previously, she has held progressive leadership roles within the company including Managing Director for Southeast Asia (SEA) and Sales Director for Australia and New Zealand (ANZ). Her career at IAS began in 2016, initially as Sales Director, and she has since ascended through multiple roles, reflecting a trajectory of increasing responsibility and regional scope.

Geographic and Market Coverage

Based in Singapore, Laura oversees IAS’s operations across the entire APAC region. Her remit encompasses strategic leadership and growth initiatives in varied and significant markets within the Asia-Pacific. She has been instrumental in expanding the company’s footprint and influence in these high-growth, complex digital advertising markets, including building key alliances with industry stakeholders such as Dentsu Aegis in Australia.

Professional Experience and Expertise

With over a decade of experience in digital transformation across New Zealand, EMEA, Australia, and APAC, Laura brings deep expertise in adtech, digital advertising, and media quality. Her background includes prior roles at Google, further underpinning her understanding of digital ecosystems. She is recognized as a digital evangelist, championing greater transparency and improved viewability standards in online media.

Her work notably focuses on:

Building strong partnerships with advertisers, agencies, and publishers to solve critical business challenges.

Advocating for and leading initiatives that improve media quality, brand safety, and attention-driven advertising outcomes in the region.

Leveraging artificial intelligence (AI) and advanced technologies to balance brand safety with performance marketing.

Promoting higher industry standards around transparency and ad effectiveness.

Thought Leadership and Industry Recognition

Laura Quigley is widely acknowledged as a leading figure in APAC’s adtech sector, having received significant recognition such as being named in the "40 Under 40" list in 2021 for her impact on media standards and brand safety initiatives. She is often featured in industry analyses and interviews where she shares insights on the evolving digital advertising landscape, the power of attention metrics, and the transformative role of AI in programmatic media.

She is also a founder and bestselling author, emphasizing her commitment to educating brand marketers on producing creative advertising content that is faster, more effective, and more cost-efficient.

Educational Background

Laura holds a Bachelor of Arts in Communications from the University of Otago in New Zealand. This academic foundation complements her extensive practical experience in digital media and technology-driven marketing leadership.

Strategic Focus and Business Impact

Since assuming her leadership roles at IAS, Laura has played a critical role in driving the company's regional growth, scaling operations, and fostering key market alliances. She actively collaborates with brands, agencies, publishers, and technology partners in APAC to identify synergies and accelerate business development.

In her strategic capacity, she influences the deployment of IAS’s solutions that address complex challenges such as:

Counteracting the impact of election-period advertising regulation and combating AI-generated deep fakes.

Enhancing brand safety and advertising suitability through proprietary AI tools.

Bridging the "transparency gap" where advertisers historically lose significant ad spend due to inefficiencies or fraud.

Laura is noted for mentoring over 26 professionals in Southeast Asia, indicating her leadership style incorporates talent development and team empowerment.

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