Laura Rance-Unger

Executive Editor, Production Content Lead

Professional Overview

Laura Rance-Unger is an accomplished media professional with extensive expertise in agricultural and rural content production. Currently serving as the Executive Editor and Production Content Lead at Glacier FarmMedia, she leverages her deep industry knowledge and editorial excellence to create engaging and impactful content for a wide range of stakeholders.

Experience Summary

Current Role

As the Executive Editor and Production Content Lead at Glacier FarmMedia, Laura is responsible for overseeing the creation and delivery of high-quality content across the company's diverse portfolio of agricultural publications and digital platforms. In this role, she leads a team of talented writers, editors, and content producers to deliver timely, relevant, and insightful information to Glacier FarmMedia's audiences.

Under Laura's leadership, the production team has consistently delivered award-winning content that has been recognized by industry peers and garnered significant engagement from readers. Her ability to identify emerging trends, tailor content to specific audience needs, and leverage digital platforms has been instrumental in driving the company's success.

Career Progression

Prior to her current role, Laura held several key positions at Glacier FarmMedia, including Vice President of Content and Editorial Director. In these roles, she played a pivotal role in shaping the company's editorial strategy, driving content innovation, and fostering a culture of excellence among the editorial team.

Early in her career, Laura served as the Editor of the Manitoba Co-operator, one of Glacier FarmMedia's flagship publications. During her tenure, she demonstrated her ability to produce high-quality content that resonated with the local farming community, earning her recognition as a respected voice in the industry.

Academic Background

Laura holds a Bachelor of Arts degree from the University of Manitoba, where she specialized in Communications and Media Studies. Her strong academic foundation has been instrumental in her ability to understand and navigate the evolving media landscape and deliver content that effectively informs and engages her audience.

Areas of Expertise

• Agricultural and rural content production

• Editorial leadership and team management

• Digital content strategy and optimization

• Industry trends analysis and reporting

• Stakeholder engagement and relationship management

Professional Impact

Under Laura's leadership, Glacier FarmMedia's production content has consistently received industry recognition, including multiple awards from the Canadian Farm Writers' Federation and the American Agricultural Editors' Association. Her ability to adapt to changing consumer preferences and leverage emerging technologies has been instrumental in driving the company's digital transformation and ensuring its content remains relevant and accessible to a wide range of stakeholders.

Conclusion

With over 15 years of experience in the agricultural media industry, Laura Rance-Unger has established herself as a respected and influential leader. In her current role as Executive Editor and Production Content Lead at Glacier FarmMedia, she continues to drive innovation, foster a culture of excellence, and deliver high-quality content that informs and empowers the agricultural community.