Professional Summary
Professional Overview
Laura Reid is a highly accomplished marketing executive with over 30 years of experience driving growth and innovation across the technology and manufacturing industries. As the Vice President of Marketing at FDC Graphic Films, she is responsible for leading the company's global marketing strategy, brand management, and go-to-market initiatives.
Experience Summary
Current Role
As the VP of Marketing at FDC Graphic Films, Laura is spearheading the company's marketing efforts, focusing on brand positioning, product marketing, and digital transformation. She has been instrumental in developing and executing integrated marketing campaigns that have significantly increased the company's market visibility and customer engagement.
Career Progression
Prior to her current role, Laura held various leadership positions at AT&T, including Director of Product Management and Development, where she was responsible for driving the successful launch of several innovative products and services. She later joined dorma+kaba as the VP of Marketing and Product Management for the Americas, leading the integration of marketing and product strategies across the region.
Throughout her career, Laura has demonstrated a strong ability to translate market insights into effective marketing strategies, driving revenue growth and improving operational efficiency. Her proven track record of success, combined with her deep industry knowledge and strategic vision, make her a valuable asset to FDC Graphic Films.
Academic Background
Laura holds a Bachelor of Science degree in Electrical Engineering from the University of Illinois at Urbana-Champaign, where she graduated with distinction.
Areas of Expertise
- Strategic marketing and brand management
- Product development and commercialization
- Digital marketing and e-commerce
- Cross-functional team leadership and collaboration
- Data-driven decision-making and analytics
Professional Impact
Under Laura's leadership, FDC Graphic Films has experienced significant growth in market share and customer loyalty. She has spearheaded the development of several award-winning marketing campaigns that have earned industry recognition and contributed to the company's reputation as a trusted partner and innovator in the graphic films industry.
Conclusion
With her exceptional marketing acumen, strategic vision, and proven track record of success, Laura Reid is poised to continue driving FDC Graphic Films' growth and strengthening its market position as a leading provider of high-quality graphic films and solutions.
