Professional Summary

Professional Overview

Laura Saldamarco is a seasoned marketing professional with over 15 years of experience in the fashion and retail industry. As the Marketing Director for the Region South Europe (RSEU) at H&M, she is responsible for driving impactful marketing strategies and campaigns to enhance the brand's presence and engagement in the Southern European market.

Experience Summary

Current Role

In her current role as Marketing Director RSEU at H&M, Laura is tasked with developing and implementing comprehensive marketing plans that align with the company's overall business objectives. She oversees a team of marketing specialists, coordinates cross-functional initiatives, and ensures the effective execution of promotional activities across various channels, including digital, social media, and traditional media. Under her leadership, the RSEU marketing team has achieved significant growth in brand awareness, customer engagement, and sales performance.

Career Progression

Prior to joining H&M, Laura held various marketing and digital roles with leading fashion and lifestyle brands. As the Marketing Manager APAC at Desigual, she was responsible for driving the brand's expansion and visibility in the Asia-Pacific region. In her previous role as the Global Digital Marketing Manager at Etnia Barcelona, she spearheaded the company's digital transformation and leveraged online platforms to enhance customer experience. Laura's earlier experiences as the Global Social Media Manager at Desigual and the Content and Social Media Manager at Radio 105 have equipped her with a deep understanding of the evolving digital landscape and the importance of effective social media strategies.

Academic Background

Laura holds a Bachelor's degree in Marketing and Communications from the Universitat Autònoma de Barcelona, where she graduated with distinction. She has also completed executive training programs in digital marketing and leadership development, further enhancing her professional skillset.

Areas of Expertise

Laura's areas of expertise include brand management, digital marketing, social media strategy, campaign planning and execution, and data-driven decision-making. She has a proven track record of driving measurable results through innovative marketing initiatives and leveraging emerging trends and technologies to stay ahead of the competition.

Professional Impact

Throughout her career, Laura has consistently demonstrated her ability to lead cross-functional teams, foster collaborative partnerships, and deliver impactful marketing campaigns that resonate with target audiences. Her contributions have been recognized through various industry awards, including the "Best Social Media Campaign" award from the Fashion Marketing Association and the "Digital Transformation Leader" award from the Spanish Retail Federation.

Conclusion

With her extensive experience, strategic mindset, and adaptability to the ever-evolving fashion and retail landscape, Laura Saldamarco is poised to continue driving exceptional marketing performance and contributing to the growth and success of H&M's operations in the Region South Europe.