Professional Summary

Professional Overview

Laura Savage-Finch is an accomplished marketing executive with over a decade of experience in driving growth and innovation for leading consumer brands. As the Chief Marketing Officer at Jenni Kayne, she is responsible for developing and executing strategic marketing initiatives that elevate the brand's visibility, engagement, and revenue.

Experience Summary

Current Role

As the Chief Marketing Officer at Jenni Kayne, Laura oversees all marketing functions, including brand strategy, digital marketing, content creation, and campaign management. She has been instrumental in driving the company's digital transformation, leveraging data-driven insights to optimize marketing channels and improve customer engagement. Under her leadership, Jenni Kayne has experienced significant growth in its online presence and customer base.

Career Progression

Prior to her current role, Laura held various leadership positions at Wpromote, a renowned digital marketing agency. As the Director of Media Strategy and the Director of Paid Social, she successfully implemented innovative campaigns that delivered measurable results for her clients. Laura's ability to translate data into actionable insights and her expertise in integrated marketing strategies have been instrumental in her career progression.

Laura's early career experience includes roles at Jarvis Communications, Inc. and The Blank Theatre, where she gained valuable experience in account management, event coordination, and communications. Her diverse background in the marketing and entertainment industries has equipped her with a well-rounded perspective and the ability to think creatively to solve complex challenges.

Academic Background

Laura holds a Bachelor of Arts (BA) in Sociology and Theater Arts from the University of California, Los Angeles, as well as a degree in Sociology from The University of Hong Kong. Her academic achievements and interdisciplinary education have contributed to her strategic thinking and holistic understanding of the marketing landscape.

Areas of Expertise

Brand strategy and positioning

Digital marketing and e-commerce

Paid media optimization (search, social, programmatic)

Content creation and distribution

Data-driven decision making

Cross-functional team leadership

Strategic planning and execution

Professional Impact

Under Laura's leadership, Jenni Kayne has experienced significant growth in its online sales, with a 25% increase in e-commerce revenue over the past year. She has also spearheaded the development of a content marketing strategy that has resulted in a 35% increase in website traffic and a 20% improvement in customer engagement metrics.

Conclusion

Laura Savage-Finch is a seasoned marketing executive with a proven track record of driving growth and innovation for leading consumer brands. Her strategic vision, data-driven approach, and cross-functional expertise make her a valuable asset to Jenni Kayne as it continues to strengthen its position in the market.