Professional Summary

Professional Overview

Laura Shaff is a seasoned operational and financial executive with over 20 years of experience driving strategic growth and operational excellence in the beauty and consumer goods industries. As the COO/CFO of OSEA Malibu, she leverages her expertise in financial management, supply chain optimization, and business process improvement to propel the company's expansion and profitability.

Experience Summary

Current Role

As the COO/CFO of OSEA Malibu, a leading natural skincare brand, Laura is responsible for overseeing the company's day-to-day operations, financial management, and strategic decision-making. She has been instrumental in streamlining business processes, implementing robust financial controls, and driving cost efficiencies to support the brand's rapid growth.

Career Progression

Prior to her current role, Laura served as the COO/CFO of Moon Juice, where she played a pivotal role in scaling the company's operations and financial management during a period of significant expansion. Before that, she held senior leadership positions at Murad and Kate Somerville Skincare, where she honed her expertise in driving operational and financial excellence in the beauty industry.

Earlier in her career, Laura served as the Vice President of Finance and Administration at Cooking.com, where she was instrumental in optimizing the company's financial and administrative functions to support its growth and profitability.

Academic Background

Laura holds a Bachelor's degree in Accounting from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• Financial management and strategic planning

• Supply chain optimization and logistics management

• Business process improvement and operational efficiency

• Mergers, acquisitions, and integration

• Leadership and team development

Professional Impact

Throughout her career, Laura has demonstrated a proven track record of driving operational and financial transformation. At Moon Juice, she played a key role in streamlining the company's supply chain, resulting in a 25% reduction in inventory costs and a 20% improvement in on-time delivery. At Kate Somerville Skincare, she spearheaded the implementation of a new enterprise resource planning (ERP) system, which enhanced data-driven decision-making and improved overall business resilience.

Conclusion

With her deep industry expertise, strategic mindset, and proven ability to deliver tangible results, Laura is poised to make a significant impact as the COO/CFO of OSEA Malibu. Her commitment to driving operational excellence, financial optimization, and sustainable growth positions her as a valuable asset in the ever-evolving beauty and consumer goods landscape.