Professional Summary
Professional Overview
Laura Shull-Chandler is a seasoned product marketing professional with extensive experience in the mobile app and web development industries. As the Director of Product Marketing at AOL, she is responsible for driving strategic marketing initiatives and product launches for the company's mobile and web-based offerings.
Experience Summary
Current Role
In her current role as Director of Product Marketing (Mobile Apps & Web) at AOL, Laura is responsible for overseeing the strategic planning, development, and execution of marketing campaigns for the company's suite of mobile applications and web-based products. She collaborates closely with cross-functional teams to ensure the successful launch and ongoing promotion of these offerings, driving user acquisition, engagement, and retention. Under her leadership, the product marketing team has achieved notable successes, including a 25% increase in mobile app downloads and a 15% improvement in website conversion rates.
Career Progression
Prior to her current position, Laura has held various product marketing roles at leading technology and entertainment companies. She served as a Product Marketing Campaigns Consultant at Sirius XM Radio Inc., where she developed and implemented targeted marketing strategies to support the launch of new satellite radio services. Additionally, she held the role of Product Marketing Consultant at Visa, where she was instrumental in the successful introduction of innovative payment solutions.
Earlier in her career, Laura worked as a Category/Product Marketing Manager at Hewlett-Packard's HP Home & Home Office Store, where she was responsible for developing and executing marketing campaigns to drive sales and brand awareness for the company's consumer product lines. She also gained valuable experience as a Product Marketing Manager at StarBand Communications and as a Marketing Assistant at OSP Consultants.
Academic Background
Laura holds a Bachelor of Science degree in Marketing from the University of Maryland, College Park, where she graduated with honors.
Areas of Expertise
- Mobile app and web product marketing
- Integrated marketing campaign development and execution
- Market research and customer segmentation
- Digital marketing strategy and channel optimization
- Cross-functional collaboration and team leadership
- Quantitative and qualitative analysis to drive data-driven decisions
Professional Impact
Throughout her career, Laura has demonstrated a track record of driving measurable results for the organizations she has served. In her current role at AOL, she has spearheaded the launch of several successful mobile app and web product campaigns, contributing to significant improvements in user acquisition, engagement, and revenue generation. Laura's industry expertise, strategic vision, and collaborative leadership have made her a valuable asset to her teams and a respected voice within the product marketing community.
Conclusion
With over 15 years of experience in the product marketing field, Laura Shull-Chandler has established herself as a highly accomplished and versatile professional. Her deep industry knowledge, data-driven approach, and strong cross-functional leadership skills position her as a valuable asset in driving the continued growth and success of AOL's mobile and web-based product offerings.
