Professional Summary
Professional Overview
Laura Sloane is a seasoned Retail Media Manager with a strong track record of driving omnichannel success for leading consumer brands. As the Senior Retail Media Manager for Walmart and Target at Kenvue, she leverages her deep expertise in shopper marketing, customer development, and retail strategy to deliver impactful results for her clients.
Experience Summary
Current Role
In her current role, Laura is responsible for developing and executing comprehensive retail media strategies that maximize sales and engagement across Walmart and Target. She collaborates closely with cross-functional teams to create targeted campaigns that leverage the unique capabilities of each platform, driving measurable improvements in brand visibility, product placement, and customer conversions.
Under Laura's leadership, her clients have achieved double-digit year-over-year growth in key retail media KPIs, solidifying their position as category leaders and driving significant revenue increases.
Career Progression
Prior to her current role, Laura held a series of progressive positions at Johnson & Johnson, where she honed her skills in omnichannel shopper marketing, customer development, and retail strategy. As the Senior Omnichannel Shopper Marketing Manager, she successfully expanded her client's presence across Albertson's, HEB, and Meijer, developing innovative programs that drove incremental sales and improved customer loyalty.
Earlier in her career, Laura played a vital role in the Beauty and Baby divisions at Johnson & Johnson, leading strategic initiatives and trade promotion programs that contributed to the company's overall growth and market share.
Academic Background
Laura holds a Bachelor of Science degree in Marketing from the University of Pennsylvania, where she graduated with honors.
Areas of Expertise
- Retail media strategy and execution
- Omnichannel shopper marketing
- Customer development and account management
- Retail strategy and category management
- Data-driven decision making and performance optimization
- Cross-functional collaboration and stakeholder management
Professional Impact
Throughout her career, Laura has consistently demonstrated her ability to drive transformative change and deliver exceptional results for her clients. Her strategic insights, data-driven approach, and strong leadership skills have earned her a reputation as a trusted advisor and a valuable asset to the brands she serves.
Conclusion
With her extensive experience, deep industry knowledge, and proven track record of success, Laura Sloane is poised to continue making a significant impact in the retail media and shopper marketing landscape. Her unwavering commitment to delivering exceptional results and her ability to navigate the evolving retail landscape make her a valuable partner for brands seeking to optimize their presence and drive sustainable growth.
