Professional Summary
Professional Overview
Laura Sparrow is an accomplished sales executive with over 25 years of experience driving growth and transformation across the fashion and retail industries. As the Vice President of Sales at NYC Alliance, she leverages her deep industry expertise and strategic leadership skills to spearhead sales initiatives and foster strong client relationships.
Experience Summary
Current Role
As the Vice President of Sales at NYC Alliance, Laura is responsible for overseeing the company's nationwide sales operations. In this role, she develops and implements effective sales strategies, leads a high-performing sales team, and works closely with clients to understand their needs and deliver tailored solutions. Under her leadership, the sales team has consistently exceeded their targets, contributing to the company's overall success.
Career Progression
Prior to her current role, Laura held progressive sales leadership positions at prominent fashion brands, including Director of Sales at Centric Brands, Director of Sales: Women's & Plus Wholesale at Lucky Brand, and Director of Sales - Women's Denim at PVH Corp. Throughout her career, she has demonstrated a strong ability to drive revenue growth, improve operational efficiency, and foster collaborative relationships with cross-functional teams and clients.
Laura's extensive experience in the fashion industry, coupled with her proven track record of success, has made her a respected leader in the field. She is known for her strategic thinking, data-driven decision-making, and ability to inspire and motivate her team.
Academic Background
Laura holds a Bachelor of Arts degree in Business Administration from the University of Pennsylvania, where she graduated with honors.
Areas of Expertise
- Sales strategy and execution
- Team leadership and development
- Account management and client relations
- Forecasting and data analysis
- Omnichannel sales optimization
- Fashion and retail industry expertise
Professional Impact
Under Laura's leadership, the sales team at Centric Brands achieved a 15% year-over-year increase in revenue, and she played a crucial role in expanding the company's market share in the women's and plus-size wholesale segments. At Lucky Brand, she led the implementation of a successful e-commerce strategy, resulting in a 20% growth in online sales.
Conclusion
With her extensive sales experience, strategic vision, and proven ability to drive results, Laura Sparrow is poised to make a significant impact in her role as Vice President of Sales at NYC Alliance. Her dedication to excellence and passion for the industry make her a valuable asset to the company and its clients.
