Professional Summary
Professional Overview
Laura Strub is a seasoned eCommerce and analytics professional with a proven track record of driving growth and optimization within the retail and consumer goods industries. As the Senior Manager of eCommerce & Analytics at Brooks Running, she leverages her expertise in data-driven decision making, site optimization, and omnichannel strategy to enhance the brand's digital presence and customer experience.
Experience Summary
Current Role
In her current role as Senior Manager of eCommerce & Analytics at Brooks Running, Laura is responsible for overseeing the company's ecommerce platform, implementing effective digital marketing strategies, and analyzing data to inform business decisions. She plays a pivotal role in optimizing the Brooks Running website, driving user engagement, and maximizing online sales and conversion rates.
Career Progression
Prior to her current position, Laura held several roles at Brooks Running, including Senior Manager of eCommerce, Site Experience & Optimization, and Senior Manager of Ecommerce. She has demonstrated a consistent track record of advancement, leveraging her strong analytical skills and strategic mindset to drive meaningful improvements in the brand's digital performance.
Before joining Brooks Running, Laura gained valuable experience in the pet insurance industry, where she served as a Digital Marketing Specialist, Marketing Specialist, and New Customer Specialist at Trupanion. In these roles, she honed her expertise in customer acquisition, digital marketing, and data analysis, laying the foundation for her successful career in ecommerce and analytics.
Academic Background
Laura holds a Bachelor's degree in Business Administration from the University of Washington, where she specialized in Marketing and Information Systems. Her academic achievements and well-rounded education have equipped her with the knowledge and skills necessary to excel in the dynamic world of digital commerce and data-driven decision making.
Areas of Expertise
- Ecommerce strategy and platform optimization
- Digital marketing and customer acquisition
- Data analysis and performance tracking
- Cross-functional collaboration and project management
- Omnichannel integration and user experience (UX) enhancement
Professional Impact
Under Laura's leadership, the Brooks Running ecommerce platform has experienced significant growth, with a notable increase in website traffic, conversion rates, and online sales. She has spearheaded the implementation of advanced analytics tools and data-driven strategies, enabling the company to make informed decisions and continuously improve the customer journey.
Conclusion
With her extensive expertise in ecommerce, analytics, and digital marketing, Laura Strub is well-positioned to drive continued success for Brooks Running. Her ability to translate data into actionable insights, coupled with her strategic mindset and collaborative approach, make her a valuable asset to the organization. As she continues to evolve in her career, Laura remains committed to delivering innovative solutions and driving sustainable growth within the dynamic retail landscape.
