Laura Turner

Vice President Customer Experience | Mississauga, Ontario, Canada

Professional Overview

Laura Turner is an accomplished marketing and customer experience leader with over 15 years of industry expertise. As the Vice President of Customer Experience at alphabroder, she oversees the development and implementation of innovative strategies to enhance the company's customer-centric approach and elevate the overall brand experience.

Experience Summary

Current Role

As the Vice President of Customer Experience at alphabroder, Laura is responsible for spearheading the company's customer experience initiatives. She leads a talented team in designing and executing customer-focused programs, leveraging data-driven insights to continuously improve service delivery and customer satisfaction. Under her guidance, alphabroder has seen a significant increase in customer loyalty and advocacy, solidifying its position as an industry leader.

Career Progression

Prior to her current role, Laura served as the VP of Marketing at alphabroder, where she successfully drove the company's branding and marketing efforts, contributing to its growth and market expansion. She also held the position of Executive Director of Marketing at Twentieth Century Fox Home Entertainment, where she played a pivotal role in developing and implementing award-winning marketing campaigns. Earlier in her career, Laura gained valuable experience as a Marketing Manager at Kimberly-Clark Inc., honing her skills in strategic planning, product positioning, and consumer engagement.

Academic Background

Laura holds a Bachelor of Business Administration from the University of Toronto, with a specialization in Marketing. She is known for her commitment to continuous learning and has participated in various professional development programs, including the Harvard Business School's Executive Education program.

Areas of Expertise

• Customer Experience Strategy and Implementation

• Integrated Marketing Communications

• Brand Management and Positioning

• Data-Driven Decision Making

• Cross-Functional Team Leadership

• Strategic Planning and Execution

Professional Impact

Throughout her career, Laura has consistently demonstrated her ability to drive business growth and customer satisfaction. At alphabroder, she has spearheaded the implementation of a comprehensive customer experience management system, resulting in a 25% increase in customer retention and a 20% rise in Net Promoter Score (NPS). Her innovative approaches to customer engagement have been recognized by industry peers, and she has been invited to speak at various marketing and customer experience forums.

Conclusion

With her extensive experience, proven track record, and deep industry expertise, Laura Turner is a respected leader in the customer experience field. Driven by a passion for enhancing customer satisfaction and loyalty, she is committed to driving transformative change and positioning alphabroder as a benchmark for exceptional customer service in the industry.